All about digital signage solutions

You may have seen multiple digital signage displays in different locations. You may have found them attractive, not knowing too much about the technology or the thinking behind the screen. Well, this guide will tell you a lot about digital signage, without complicating it. So here it goes …

So what is digital signage? It is a subsegment of signage. It uses technologies such as LCD, LED, and Projection to display content including digital images, video, streaming media, and information.

These displays can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings. These displays are a staple for orientation, exhibits, marketing, and outdoor advertising. The market is expected to grow from $ 15 billion to more than $ 24 billion by 2020.

Digital signage is used to inform and persuade, and these are being installed in public spaces around the world. While traditionally used by retail and transit systems, more and more campuses, government institutions, and corporations are finding their own ways to benefit from this increasingly affordable technology.

Companies use digital signage to welcome visitors, display meeting times, or tell employees what’s for lunch. It also has creative uses. For example, colleges can remind students that registration for classes ends tomorrow, or later, they can be directed to an interactive touch screen to navigate campus.

As the day draws to a close, your facility screens can show local weather and traffic so people can plan their trips efficiently. What you show using such systems, you are only limited by what you can imagine and create.

Digital signage has several benefits. Some of them are:

  • The screens are bright and show movement.

  • Can deliver breaking news in real time

  • You can display multiple messages and images on one screen at the same time

  • You can change what appears on the screen throughout the day.

  • It is cheaper than printing for large audiences

  • Digital signage is better than print, as the former is more environmentally friendly.

This may all sound cool, but you might want to know exactly why you need digital signage. You need it because it not only informs and engages more people through creative presentations, but it also reaches them instantly and reliably. Additionally, messages can be updated or withdrawn in real time. It’s a modern approach to communications that engages viewers with bright, animated graphics and interactivity.

Messages can be delivered in seconds, no matter how detailed or from what source. In addition, this is a powerful and flexible tool to quickly provide safety, weather and emergency alerts.

Digital signage meets many communication needs. Some of them are:

1) To force: student organizations and activities, enrollment in benefits, charity drives

2) To inform: new workplace policies, class and training dates, orientation and directories, weather and news

3) To motivate: recognition and reward programs, share prices and profit sharing schemes, internal competitions

4) To include: welcome messages, birthday and new hire announcements, community and social activities

5) Recognize: individual organization and achievements, safety benchmarks, sports team statistics

6) To warn: severe weather, fires and other emergencies, security threats

There are several such options available, so you should consider your unique requirements before opting for a suitable digital signage solution. Toast to attractive digital displays every day, all year round …

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