Category: Digital Marketing

One of the first questions I ask our Warehouse Management students is, “Do you know your operating costs?” And to our Production Planning Management students, “Do you know the cost of producing one of your items? ” After five years of training, I can count on the fingers of...

Over time, mobile Internet users have been increasing gradually and today the number of users who surf the web through desktop computers has been exceeded. Anticipating a further increase in mobile internet users, Google has announced a significant change to its algorithm in the form of mobile-first indexing. What...

By: Gail Z. Martin Published by Career Press, Inc., 220 West Parkway, Unit 12, Pompton Plains, NJ 07444 ISBN 978-1-60163-130-5 Book Price: $13.99 Social media marketing that works Bestselling author Gail Z. Martin is an international speaker and marketing expert. She is also CEO of her own company, DreamSpinner...

If you want to make money from banner ads, you need to go beyond contextual ad networks. In some cases, contextual advertising just doesn’t work and requires you to exercise more control over what is seen in the ad area. This is where you need to use ad networks....

Digital Marketing for WordPress Websites If your search term isn’t right for your business, too competitive, or just a keyword that isn’t generating enough traffic, then you may be wasting your time. If you’re hospitalized and don’t do the market research, you may be banging your head against the...

Introduction When you’re putting together an ad campaign, you can never underestimate having great copy to move your audience to action. For many people, even those in the advertising industry, getting their ads to work can be a bit hit and miss. Being able to write great copy consistently...

What is a brand? In a nutshell, it defines the identity of an organization, product or service. It is more than names and logos. The identity must be based on a unique idea and told through a compelling story. You need to connect with potential customers and form positive...

We all know that commenting, and especially e-book and article writing, are among the absolute favorites among successful affiliate marketers, blogs bar none. Attracting visitors is one thing, but getting those visitors to actually convert is quite another exercise. The problem is that many newbies comment and post on...

Search engine optimization, better known as SEO, is the practice of generating genuine traffic to a website through natural, organic search engine results. A search engine optimization company in India uses smart keywords to optimize a website’s content and attract higher search engine rankings. In this age of digital...

You may have come across various web design tips and practices that are general in nature or you may have come across some of the best eCommerce tips and practices that are programming-oriented. But there is very little material on specific web design tips and best practices for eCommerce...