How mobile app development can generate revenue for your business

For entrepreneurs, turning their vision into a business is a big dream and it’s not easy. There are varied challenges coming from different corners and with the development of technology the chances of success have also increased. Mobile marketing is the new trend and various mobile apps can now help businesses to engage their customers in a better way and also keep their employees well connected and increase results. In simple words, taking advantage of new innovations and mobile technology ensures that your business stays ahead of the competition in the market.

From the implementation of specific features like GPS to the fact that people carry computers in their pockets, today’s smartphones also open up a world of opportunities for businesses, both large and small.

This is how a mobile application can help you

Geographically targeted push notifications:

It was previously suggested that mobile devices would present users with information from around the world automatically. Today, geo-targeted push notifications can be used in a number of ways in businesses:

• Notify fans of events, concerts, and updates on ticket availability.

• A national chain can send notifications based on cities or regions about discounts or specific offers based on user interest.

• Retailers can increase their loyalty by sending special offers to their customers who have been shopping for the past few years.

• Business owners can also advertise sales or discounts on their products during specific seasons.

Mobile apps offer additional selling opportunities:

Another great opportunity for businesses using mobile apps is opening up a whole new world of customer and engagement opportunities. Customer interactions have become geoagnostic and mobile apps maximize the opportunity to reach users in a very short time. There are push notifications that can remind users of an almost abandoned shopping cart and also bring them back and offer a more seamless experience for storing login information, which means an easier path to shopping and transacting.

Data collection:

Another powerful advantage of mobile apps for online businesses is that they can easily track customer behavior and what they really want. You can analyze important things that can keep users engaged or even sometimes discourage them. Mobile tracking signals are opening up the world of data collection and analysis for marketers. It is by using this data that advertisers can understand visitor behavior and also use the collected information to make essential changes to the marketing strategy.

Dynamic sales offers:

Once you get involved with technology and start using push notifications, you’ll see a lot of magical things start to happen. Businesses can now collect essential customer data and track advertising campaigns to deliver the best sales deals at the right time. Various mobile apps allow businesses to do a variety of things and implement dynamic sales strategies to increase revenue. For example, there are certain seasons when people do a lot of shopping online. Giving them discounts during the festive seasons often increases sales and bottom line revenue.

Wearable devices are gaining attention:

According to the International Data Corporation, the wearable device market is expected to experience a compound annual growth of around 20.3%. From body sensors, wearable cameras to healthcare tracking devices, wearables are gaining popularity and going beyond the healthcare industry and will be one of the most promising mobile app development trends of 2017.

Pushing through the funnel:

There are many customers who browse the store, check out various products, and then leave to another store without making a purchase. This is called bounce and online users bounce for various reasons and the reasons are even bigger when it comes to mobile. Some reasons are that users may not have a credit card handy, or typing the information may be too tedious, or there may be other distractions and they may simply put their phone back in their pocket. One way to restrict this transaction abandonment is through address autofill. Using a phone’s GPS, the transactional application can easily detect the user’s location and automatically fill in the address data. These mobile apps make transactions easier and reduce bounce rates.

To be competitive:

Many showroom owners complain that buyers visit the physical store to inspect the products in person and then, after finalizing the product, buy it online, where prices are often cheaper. Price comparison tools help retailers drive additional website traffic and sales, and mobile apps help businesses increase ROI by increasing their efficiency. With apps, users can be targeted in a specific way and customers can be enticed to make a purchase again. All of these efficiencies generate more revenue and improve the overall customer experience.