Internet Marketing For Beginners: Seven Ways To Use Ebooks To Promote Your Website

1. Give it away.

I know this sounds like bad advice. After spending the time it takes to write and edit an e-book, are you now advised to give it away? Remember, this is a long-term process; keep in mind the end goal. You want as many clients as you can find. To achieve this, you’ll need to develop a trusting relationship with your prospects before they feel comfortable buying from you. The Internet is a vast and potentially impersonal place. It is filled with many types of people. Some are trustworthy, others… not so much. Think of your own online clothing purchase. Have you ever bought something from a complete stranger? If so, what made you trust enough to enter your credit card number on the order form?

Offer the eBook for free so they can assess the value of your message. If they like what they read, they are twice as likely to buy from you in the future. There is no better sales pitch than a “try before you buy” proposition. You are looking for lifetime buyers, not a one-time relationship. Another strategy is to offer them a free eBook chapter. Make sure it’s an enticing chapter that makes them want to read the rest of the book.

Use this free offer as an incentive to join your mailing list. Provide consistent value and information and you have a customer forever. You can market to them afterwards.

2. Offer the eBook to your competitors.

Just make sure there are plenty of links to your own website and promotional materials. You can help other webmasters get subscriptions to their mailing lists and as a result, get your materials and links in front of more potential customers. Offering a hot topic ebook to hundreds of website owners will exponentially increase the number of future visitors.

3. Sell it on ClickBank.

Every day, the market is flooded with new instructional materials for consumers. Turn your new eBook into an instructional product that anyone can sell on the web for a commission. ClickBank tracks the orders, supplies the product, and sends you the money.

4. Sell it from your own site.

Perhaps you see the long-term value of keeping your eBook product unique. If there is enough buzz and hype about it on internet forums and blogs, people will flock to your site to buy it.

5. Make it a members-only course.

If you can create enough interest in your product, consider offering it as a paid membership course. Your paid members get access to a private site or you can email the chapters or portions in succession. This approach can be very successful.

6. Put your eBook on a free download site.

Again, this approach can be very effective if the free ebook website receives a lot of traffic. Your eBook could become a viral sensation, changing hands at the speed of light. Just make sure your contact information is visible throughout the post. Using this approach, you can add your website address to each page as a header or footer.

7. Offer resale rights.

If your interest is long-term traffic and customers, you can allow other webmasters and sellers to sell your ebook to their own customers. And yes… let them keep the money! This will give a potentially huge number of sellers an incentive to sell your ebook. You won’t get any money up front, but the exposure could be phenomenal. Imagine millions or thousands of marketers putting your eBook in front of every customer on their mailing list. If you use this option, decide on the lowest price and prohibit giving it away. This way, it will always retain a minimum value. Every time someone reads the eBook, your website address will appear on every page.

I wish you success in all your online endeavors.

Add a Comment

Your email address will not be published. Required fields are marked *