Networking Tips: The Art of Storytelling

Networking is an exceptional tool for building relationships, advancing your career and academics, and building your business. One of the many ways to be successful in networking is to have strong and effective communication skills. Both verbal and non-verbal smart grid users can convey their personal brand, share their passions, and demonstrate good business ethics. A unique component of this type of communication is storytelling. Being able to get involved and connect with your counterpart can bring many useful benefits.

Listed below are the ways individuals and organizations can market and publicize their initiatives.

Set the scene

When sharing a story or interacting with someone, set the background for the story. Talk about the information that is relevant for them to understand and grasp the narrative. Spark their interest and curiosity to promote engagement. Highlight the key factors that relate to your career, profession, business, academics, etc. Be clear and concise while being creative.

Make the connection

Don’t tell a story just to tell a story. Have a purpose, meaning, or lesson that reflects the narrative. Make sure you have an outline in mind and a method for explaining details and other important aspects that may be memorable. Make links, comparisons and other correlations for your story to add value and relevance. Make sure to link it to your passions, endeavors, future goals, etc.

Open discussion

Once you’ve shared your story, leave room for further dialogue and conversation. Engage your counterpart with comments, questions, or another story. Deepen the interaction by reinforcing the morals, lessons or actions in the story and how they are applicable in business, academics or life in general.

Use these dynamic tips to build quality relationships and expand your personal or professional brand. Take advantage of this form of communication to the market, explain and publicize your initiatives for the creation of networks or the construction of quality networks.