Six questions to ask yourself about your articles

When submitting an article to “EzineArticles”, or other ezine publishing sites or forums, there are certain questions to ask yourself about the article’s likely effectiveness. You have to ask yourself these questions before you start writing. There’s little point in sitting down at your computer to spend time and effort on any project unless you know what you’re doing and why.

Here, therefore, are some key questions:

“Why am I submitting the article in the first place?” This may seem like a fairly obvious question, but you should consider the answer very carefully. Publishing an article is a great way to build awareness about yourself and your products. It presents you to the eyes of your reader as an expert within your niche. This means that the article must be of high quality. Publishing a poor article is worse than not publishing any article at all.

“Is my article targeted at the customers I’m looking for?” Your use of language should be directed at your specific market. If you’re writing to interact with retired people, your word choice and delivery will need to be different from speaking to a young audience. If your readers belong to a group of motoring enthusiasts, for example, the use of technical terms related to automobiles will be well received and will impress your readers. If you’re writing for boating enthusiasts, writing about the sharp end and the blunt end obviously won’t impress.

“Will my article encourage my readers to click the link in the resource box?” This is a really key question. This is one of the main reasons we ship items. With every published article there is a resource box that will tell the reader something about you and your niche. It will include a link that will usually be to a subscription page or a product sales letter. This, after all, is the purpose of writing and publishing an article. Once again, we see the importance of producing quality texts: Poor quality == No click!

“How useful is my article to other sites?” A big advantage of submitting quality articles is that others can use them in their own newsletters and blogs. This they are allowed to do with the understanding that they also include their resource box. The best articles can go viral as they spread across the internet through this usage. Every time someone republishes one of your articles, and, more importantly, your resource box finds its way before the eyes of many new people.

“Does my article awaken in my reader the desire to know more?” The old business adage of AIDA (attention-interest-desire-action) arises here. It may seem like this point is being plowed, but quality is the key. Your article should provide really useful information on a topic related to your niche. Never use the article to make a sales pitch, that’s not the point. Your resource box link will take people to a sales page if that’s what you want. The purpose of the article is to arouse desire within your reader. Then it is very likely that they will click on the link in your resource box. You can then let your subscription page or sales letter do the rest.

“Is my article going to make money for my business?” If your article really connects with your readers, they will follow the link in your resource box to your website, subscription page, and/or sales letter. The more traffic your articles send to their websites, the more sales you make, the more money you make.

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