It was here, in this tranquil valley, that the American Dream was redefined. An accidental discovery near the dark American River would change a young nation forever. The simple life would no longer be enough. In its place would come a new lifestyle: enterprising, wide-open, free. The New American Dream: Get Rich; make a fortune – quickly.
Instant wealth was here to take. Across the United States, young people made the decision to go to California. Each city, each village would send its brightest and strongest to California, eagerly awaiting their triumphant return home. They came from Europe, Asia, and South America in search of instant riches.
It was one of the greatest adventures the world has ever seen.
In the early 1840s, California was a distant outpost that only a handful of Americans had seen. The sleepy port that would become San Francisco had only a few hundred residents.
One of the wealthiest people in the region was John Sutter, an affable Swiss immigrant who came to California in 1839 with the intention of building his own private empire. Sutter soon built a fort, amassed 12,000 head of cattle, and hired hundreds of workers. His most prolific crop was debt. It owed money to creditors as far away as Russia. But Sutter was a man with a dream; a dream of a vast agricultural domain that he would control.
By the mid-1840s, more and more Americans were arriving in California by wagon and boat. Sutter welcomed the newcomers: he saw them as subjects of his self-styled kingdom. But Sutter had no idea that the trickle would turn into a flood, a deluge of humanity that would destroy his dream. Sutter’s ruin began 50 miles northeast of his fort on the American River. In late 1847, Sutter sent James Marshall and about 20 men to the river to build a sawmill, to provide lumber for Sutter’s growing ranch. The sawmill was almost finished when a flash of something caught Marshall’s eye. It was January 24, 1848.
“I reached down and picked it up; it made my heart pound, because I was sure it was gold. The piece was about half the size and shape of a pea. Then I saw another.”
After making the biggest find in Western history, Marshall and the other workers went back to work. But they kept stumbling across more gold. Still incredulous, Marshall brought samples to Sutter’s Fort. Sutter and Marshall tried the shiny metal to the best of their ability; a tattered encyclopedia gave them clues. It was gold, they concluded, but neither of them was happy about it.
Sutter was building an agricultural fiefdom; he didn’t want the competition that the gold diggers might bring. And Marshall had to build a sawmill – the gold hunters would just get in his way. So they made a pact to keep the discovery a secret.
But it wasn’t long before the stories of gold seeped into the surrounding countryside. However, there was no race to the American River. The news of Marshall’s gold was just another fantastic story, too unlikely to believe.
The gold rush needed a boost, and Sam Brannan was the man. Brannan, a San Francisco merchant, was a skilled advertising craftsman. Eventually, the gold rush would make him the richest person in California, but Sam Brannan never mined for gold. He had a different plan, a plan he set in motion by running through the streets of San Francisco screaming about Marshall’s discovery. As proof, Brannan held up a bottle of gold dust. It was a masterstroke that would spark the gold rush and make Brannan rich.
Brannan understood the laws of supply and demand very well. His wild run through San Francisco came just after he had bought all the picks, pans, and shovels in the region. A metal saucepan that sold for twenty cents a few days earlier was now available from Brannan for fifteen dollars. In just nine weeks he made thirty-six thousand dollars.
By the winter of 1848, rumors of a gold find had drifted east across the country, but few Easterners believed it. It was a time when rumors were dismissed and government officials were revered. The gold discovery needed validation, and President James Polk delivered it in early December 1848:
President James Polk:
“The accounts of the abundance of gold in that territory are of such extraordinary character that they would hardly be believed if they were not corroborated by authentic reports from officials in the public service.”
Polk’s confirmation reached deep into the soul of millions. His simple words were a powerful call to action. The farmers left their fields; merchants closed their shops; the soldiers left their posts and made plans for California. The newspapers fanned the fires.
Horace Greeley of the New York Tribune:
“Fortune lies on the surface of the earth as abundant as the mud in our streets. We are looking for an addition within the next four years equivalent to at least a billion dollars to the gold in circulation.”
In early 1849, the gold rush was an epidemic. Discussions about gold could be heard on almost every kitchen table in the country. The young men explained to their wives that a year apart would be worth it.
Miner Melvin Paden:
“Jane, I left you and the boys to get a little piece of property with the sweat of my brow so that we could have a place of our own, so that I would not be a dog to others.
people already “.
They said their goodbyes and headed west in unison: thousands of young adventurers with a collective dream: a year of pain in exchange for a life of riches. They were nicknamed “forty-nine” because they left home in 1849. When they would return was another matter.
By mid-1849, the easy gold was gone, but the 49ers kept coming. There was still gold in the river bed, but it was getting harder and harder to find it. A typical miner spent 10 hours a day knee-deep in icy water, digging, sifting, washing. It was grueling work that paid less and less.
As sweeping became less effective, miners moved to more advanced techniques to extract the precious metal. But it was a losing battle as gold reserves were dwindling and the number of miners increased dramatically. The atmosphere of friendly camaraderie that had prevailed a year or two earlier almost disappeared in 1850. The forty-nine who hoped to make their fortune in a few days found themselves digging month after month, year after year, with little to show for it. the effort. The frustration and depression were rampant.
Desperate, many 49ers turned to poker and other forms of gambling in hopes of grabbing the quick fortunes that had escaped them in the rivers. When that didn’t work, many turned to crime. Prisons, unnecessary a few years earlier, were soon full. Hangings became common, almost as a fact.
49er John Bucroft
“I take this opportunity to write you these few lines in the hope of finding you in good health. Charley and I are sentenced to be hanged at five o’clock for a robbery. I give my best to Frank and Sam.”
Many gave up the dream and went home east. Others stayed, just one more year, they waited. One more year and they would get rich. And there were some occasional lucky breaks well into the 1850s, enough good news to encourage the masses to keep digging. Most failed every day, but they kept going, year after year. Dejected, disappointed, many would never return home to their loved ones in the East; they would die in California, shattered by a dream that never came true.
Although the gold in the hills of California finally ran out, the impact of the gold rush era lives on. California was shaped by the adventurers who stayed, to form the idea that California is today: a place that accepts and nurtures risk-takers.
John Sutter never saw an opportunity for gold. He was unable to alter his vision and left the state. But when Sutter and others like him left, the new Californians came and kept coming. People who could adapt to constant changes; people who saw opportunities around every corner; people who yearned for a more exciting life and weren’t afraid to grab it.
It was a dream that very few really made come true, but it is a dream that lives on.
Internet and its marketing capabilities
On April 30, 1995, the government and organizations that built this system from scratch launched it and Internet traffic was turned over to commercial networks. While the NSF is still funding research and setting guidelines for network providers, the new infrastructure will be built and maintained by the descendants of phone companies and other organizations. Scientists who developed network technology in the 1960s knew that what they were building would be much bigger than themselves; however, no one could have predicted the explosion of Internet access and interest in recent years.
The original designers didn’t even think that email would be something people wanted. Business networks, students, and even internet cafes are fighting for
sign up and be part of a technological revolution. It is important that we remember that the real revolution took place two decades ago, today
technology just rides the wave of yesteryear.
Internet marketing capabilities are rivaled by the California Gold Rush.
Who was the real businessman in the California gold rush?
The answer is Sam Brannan.
“The gold rush needed a boost, and Sam Brannan was the man. A San Francisco merchant, Brannan was a skilled advertising craftsman. Eventually, the gold rush
It would make him the richest person in California, but Sam Brannan never mined for gold.
He had a different plan, a plan he set in motion by running through the streets of San Francisco screaming about Marshall’s discovery. As proof, Brannan
he held up a bottle of gold dust. It was a masterstroke that would spark the gold rush and make Brannan rich.
Brannan understood the laws of supply and demand very well. His wild run through San Francisco came just after he had bought all the picks, pans, and shovels in the region. A metal saucepan that sold for twenty cents a few days earlier was now available from Brannan for fifteen dollars. In just nine weeks he made thirty-six thousand dollars. “
Who was the real internet marketing entrepreneur?
The answer is Bill Gates and Microsoft.
Bill Gates did not choose to produce personal computers (the gold in the gold rush). Chose to produce the best and most widely used software to make staff
Computers work (just like Brannan’s pickaxes and shovels).
And that’s where the internet gold rush is today: professional software to help find gold in internet marketing.
So the geniuses of the California Gold Rush and Internet Marketing Gold Rush were Sam Brannan and Bill Gates.
We at Software R Us Club are convinced that one vein of gold lies in providing professional software that allows everyone the opportunity to stake their claim on the internet marketing gold rush.
And remember … Sam Brannan and Bill Gates were right.