Tips for creating a garden sign color scheme

Choosing colors for any signage is a fun but sometimes challenging task. Color is strongly linked to perception, so it is important to choose a style that conveys the right message and connects with the viewer. Also, your color scheme should be consistent with the overall look of your business. So how do the two (consumer and business) connect? Here’s a guide to choosing lawn sign colors.

1. Contrast within the design-Readability should be your number one priority. A custom patio sign offers unlimited color combinations, but you always want to make sure the viewer can read your message and process what you say. The most important design tip to remember is to always create a color contrast within your design elements. This means that if your text is dark, the background of your lawn sign should be as light as possible. If you prefer a darker background, make your text lighter. The more contrast, the more the sign text “jumps”, making it easier to read. While similarly toned colors may look attractive, readability will be a major concern.
2. Contrast with the surroundings-Another type of contrast that you will want to consider is how your sign contrasts the area in which it is posted. Signs can sometimes have a chameleon effect, meaning they blend in with their surroundings, so make sure your sign stands out. If you are putting up a political or real estate sign in a garden, choose bold colors like reds and blues (rather than natural colors like greens and browns). Many garden signs are mounted to the wall of a business, so if the wall is dark red brick, use a lighter colored sign. The idea is for your sign to jump from where it’s mounted and grab the reader’s attention.
3. Brand colors-If your company has already created brand colors, which you probably use in all your advertising, you should also incorporate them into your garden signs. Brand colors help customers recognize your business, whether they’re in your own store or viewing an ad off-site. So, if you’ve never created them before, this is a great opportunity. Choose colors carefully as they will be closely tied to your business. Do some research on color theory to help select a color that conveys the right emotion and sentiment for your business. It may sound silly, but much of this perception is subconscious and can drastically affect your business perception.
4. Number of colors-The last suggestion refers to the general use of color. While it is obvious that a colorful sign will attract more attention, there is a feeling of “too much of a good thing.” A lawn sign with too many colors can attract negative attention or even turn customers away. Don’t let color detract from your message; Rather, use color strategically to highlight and emphasize the content of your sign.