Attractive offers for Big Wheels

I just got off the phone with a colleague who talks and wants to have an online presence. He spent two hours with a salesperson who tried to hook him on search engines and search engine optimization. I suspect that you may fall into the trap.

SEO, pay per click advertising and search engine optimization have their place in Internet Marketing. But they shouldn’t be at the forefront of your marketing efforts. Rather, they should complement or supplement your other marketing strategies.

You can hire an SEO expert to get you on the first page of a search engine keyword phrase, but by the next week, your competitors may have shifted your website a few pages. For days in a row, it may not even appear in the first five pages. You never know from moment to moment what position you will be in.

It’s like rolling dice…

And with click fraud, hijacked affiliate links, and the ever-changing unknown world of algorithms, what worked well one month may ruin the next three. And then you keep the bag.

Four years ago, an insurance agent I knew was getting at least five calls a day from his online presence. He even showed me the juicy bonus checks from him. Today, he is lucky to get one call a week and he is feeling the pinch.

But it does not have to be like that…

One of the safest and most consistent methods of building your database and making money is through joint venture deals. You partner with another business owner to increase your customer base, grow your base, or both.

Let’s face it: it takes a long time to build your list of prospects, customers, members, or subscribers. You don’t have much time. You want to build your list fast.

With joint ventures, you can leverage your time because your JV partner has spent their time and money building, maintaining, and servicing your list. You have the opportunity to build on their past efforts.

Why does it work so well?

Your partner’s customer base believes you. They trust her. They have progressed, enriched their lives and made more money with your advice or products.

When she supports you, it implies that she believes in you too. You are not an opportunist who flies at night. You are worthy of her trust. And this says a lot to establish her credibility.

Another reason…

Depending on your offer, your response rates can double, triple, or jump up the ladder with the support of your JV partner. If you send a promotion to a cold list and typically get a two percent response rate, the same promotion can generate a four to six percent response rate with an endorsement. It’s similar to pumping race fuel into your car. You will arrive faster at your destination.

Let’s look at three types of joint ventures you can activate:

1) The cooperative treatment. This is where you sell a complementary product or service. Or they co-promote each other’s business.

It is not unusual to see a real estate agent, mortgage broker, and title agent working together for a home buyer. Each of the three supports the other to provide faster service to the end consumer.

But be careful with your partner…

I was referred to a mortgage partner and a team member did not keep their word or return my calls. When the other member called me back, I told him that he wanted nothing to do with his company.

And you know what his lack of experience showed the world? She kept sending me prospecting postcards for the next six months. And eventually, the other partner broke out on his account.

2) The competitive treatment. Can your women’s magazine do a joint venture with another women’s magazine to tap into hidden assets? Will your igloo factory benefit from working with Frosty the Snowman’s igloo factory?

Of course.

People saw Frosty the Snowman on TV and it ended up in their database. For whatever reason, they never made a purchase. Or they bought a toy shovel and were never heard from again.

Maybe his igloos were too expensive. Perhaps his igloos were cheaply made. Maybe he didn’t like the hat on him.

You can approach Frosty with the idea of ​​marketing his “dead leads” or “expires” with your igloo products. You probably have a product that Frosty doesn’t. In this way, both parties benefit from the partnership rather than letting the names sit idle.

3) The unrelated deal. The possibilities are endless with these arrangements. In many cases, partners don’t care what business they associate with, as long as there is money to be made. It sounds contrived, but that’s how some people operate.

A marketing consultant and a printer may join forces to promote each other’s services. The consultant can write marketing copy for the printer in exchange for free or low-cost printing. Or the printer can send out a promotion using the consultant’s client list.

As with any action that requires a partner, you must do your due diligence. Take a look at the other part thoroughly. You may need to step back to ask for business references, check if they are creditworthy, and ensure timely payment.

Avoid rushing into any deal if you don’t know who you are dealing with. A little extra caution goes a long way when working on a joint venture.

Tommy Yan helps entrepreneurs and entrepreneurs make more money through direct response marketing. He publishes the weekly Tommy’s Tease e-zine to inspire people to succeed in business and personal growth. Get your free subscription today at www.TommyYan.com.