Revolutionary New Training for Real Estate Agents
Posted On July 18, 2021
Training a new real estate agent can be infuriating for a broker. The amount of time required to train new agents can be very taxing for a broker’s schedule. Although runners spend a fair amount of time training, it is usually never enough because there is so much material to cover.
Where most brokers go wrong is when they give the new agent some basic training, tasked with watching videos made by top-notch real estate trainers. Everything these coaches teach you is true and accurate. So where does it all go wrong?
Most of the agent training that is available is for agents who have gained some experience, let’s say it’s worth a year. When you take agents that are wet behind the ears and put them through this advanced training, they get discouraged and drop out.
In some cases, brokers are using videos they bought a long time ago and all the tried and true methods in use at the time have become obsolete. An example of that would be “cold calling,” which involves creating a list of phone numbers for an area and having an agent or agents call homeowners in an attempt to obtain listings. Cold calling no longer works for two main reasons: a vast majority of people have signed up for the Do Not Call list and agents must make sure they don’t call these people or they could be subject to a hefty fine. The second big reason is that most people now use answering and caller ID devices, so they can screen their calls and decide whether to pick up the phone.
If they don’t know who you are, they won’t take your call.
The type of training a new agent needs is quite different from the standard training offered today. It is the training that will get you started to do the simple things that happen in the real estate business. Making appointments, showing a house, how to encourage a buyer to make an offer, the right way to hold an open house, and that’s just to get started! There are many other things that will take a long time to learn, which is why runners often neglect this type of training and do it little by little. It can be frustrating for a new agent waiting for answers if the broker is not available. This is where this type of training becomes invaluable.