Shirt sponsorship deals in the English Football Premier League

Money means power and that power rules everywhere! These days, the size of a club is a great indicator of its financial might. The growing ambition of clubs is not just limited to achievements in competitions on the pitch, but can also be felt in the boardroom. In this article, we will discuss some amazing recent shirt sponsorship deals by PL teams as well as the increased revenue due to such deals in the most popular European leagues. Let’s start with this defending league champion Chelsea.

They agreed a 5-year shirt sponsorship deal worth £200m with Japanese giants Yokohama Rubber last year. It must be put here that the Blues won the Premier League crown during the 2014/15 season under the direction of then manager José Mourinho. Manchester United is a club that spends a lot and cannot be left behind. They had a £53 million contract signed with the Chevrolet car company in 2013. It is a 7-year contract with the American company.

Arsenal already have a deal with Emirates, which also includes naming rights to their stadium. Their home ground is now known as the Emirates Stadium. The figures for these agreements clearly show that English Premier League football now it is awash in money from foreign investors.

T-shirt sponsorship deals: a comparative study

If we consider the 20 PL sides, the total amount of such deals will be £220m/year. Now let’s make a comparison with other leagues. There are 18 clubs in the German PL or Bundesliga. His total deal comes to around £101m/year and the figure is less than half of what EPL clubs receive.

REPUCOM.NET is known for its coverage of the business side of the sports industry. They have monitored and investigated shirt sponsorship deals in the top 6 leagues in Europe. According to their recent survey, foreign investment in the form of these deals in the major leagues is up 20%. It has increased the most in the English and Spanish leagues, in the region by 30% since the last period.

Clubs in the top 6 European leagues generated €687 million from shirt sponsorship deals. It was a strong 20% ​​increase from the €570 million that was generated during the 2013/14 season. The biggest increase was in English Premier League football, which is up 36% from what they received last season for deals. Manchester United’s cosmic Chevrolet deal played a significant role in the huge increase in revenue generated in this major league.

La Liga experienced an increase of 30%, while Serie A experienced an increase of the order of 21%.

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First division clubs in Europe’s top leagues receive a huge amount of money from player shirt sponsorship deals. Many of them also have kit deals with foreign companies, but the main source of income is the shirt sponsorship deal. These deals benefit those companies by gaining the attention of the entire world and a larger group of consumers.