The Importance of a Related Articles Resource Box

From a webmaster’s perspective, one of the most important parts of article marketing is the resource box.

The resource box is what you find at the end of an article and usually contains the author’s name with a brief description, plus a link (or links) to a website the author is promoting. The links provided here should be related to the content of the article, but for one reason or another, this is often not the case. I think this is something of a flaw in an author’s article marketing skills.

Let’s take an example where an author wants to promote a fishing website. If the author decides that his goal is to benefit solely from the article directory links, then he could submit items totally unrelated to fishing, such as carpet upholstery or tire manufacturing. This is quite common, but the author lacks a large readership market. Someone looking for articles on a niche that interests them is looking for a reason: they want information on that topic. By providing unrelated links in the resource box, the author misses out on an important part of the article marketing puzzle.

The reason that articles and the links at the end of those articles are sometimes unrelated may be partly due to the increasing number of PLR article membership sites that are available. The authors see this as an excellent opportunity to take a PLR article from any niche, add a resource box at the end with a couple of links, and submit it to article directories, solely for the benefit of link building.

Article marketing is not just about getting links to a website, but also about informing a reader and getting direct traffic from article directories.

One of the most advantageous aspects of this marketing method is also the ability for publishers to use an article on their own website or in their ezine. For the article author, this has unlimited potential – there are thousands of websites that could POTENTIALLY publish your article and send traffic directly to you. This can benefit the article author for years.

Article marketing, when done correctly, is one of the most powerful forms of marketing that website owners possess. There are several to successful article marketing, and providing a relevant resource box is just one of them.