The ultimate 3-step plan to get more clients

There are really only three things you need to do to market online. The key here is email marketing. It involves three steps and only requires you to do these three steps to earn money. It is a simple system to implement and once implemented it allows you to earn money on autopilot.

If you skip these three steps, you will leave money on the table with your business. To avoid this, learn the basic key steps of email marketing and start making money online regardless of whether you own an online or offline business.

1. Generate leads

The first step is to generate leads. This requires generating targeted traffic. Targeted traffic is traffic from those who want what you have to sell. You can generate leads using free internet marketing techniques or, if your business is offline, other free techniques. These techniques include collecting your customer’s email address at the point of sale, writing articles, creating a website, and optimizing it for search engines. It also includes creating a social presence or even something as simple as handing out your business cards.

The other route is to pay for your traffic. This helps you get traffic faster. There is also a certain amount of risk involved because if you don’t target your market properly, you either won’t get targeted traffic or you’ll waste money trying to connect with those who aren’t interested in your offerings. Techniques include Facebook ads, Google AdWords, and newspaper advertising.

2. Capture leads

To implement your email marketing system, you also need to capture leads. You don’t need many tools, just a squeeze page, an autoresponder, and a few emails. You can buy pre-made message packs and zipped pages if you need to, or you can do it at one of the many standalone sites. All you have to do is make an offer.

Be sure to keep your system simple and give your visitors a choice: opt in or leave. A good squeeze page will give you a 40 to 60 percent conversion rate, so be sure to test all the elements on your page and also test and track your conversions so you know how well the page is converting. .

If you run an offline business, make sure you have a simple way for your customers to sign up for updates, special offers, and whatever else you have to offer them. If you have a website, let them know. Business cards work well here and are inexpensive. At the very least, offer a sign-up sheet and tell them they’ll only take offers from you.

3. Convert leads

There are two types of lists you create: customers and subscribers. Until you convert your subscribers into customers, your most valuable list will always be your customer list, so make sure you treat them right.

When setting up your marketing campaigns, make sure you offer a specific frequency for your mailings. About twice a week is optimal, although you have the option to send more emails if you have more to share. Just make the information you send valuable. Stick to your schedule and let your customers and subscribers know what to expect.

Multiple contact is extremely important as it usually takes around seven contacts to sell your offer. You can easily speed up the process by exposing your visitors to your offer on the page by telling them to confirm their subscriptions and then displaying the offer once more on the confirmation page. Always use double opt-in email to avoid spam complaints.