Three Internet Marketing Tips for Law Firms

Many law firms are interested in having an attractive website to support their brand. But how many of those law firms take the time to create a site that not only looks good, but also helps acquire new clients? Here are three tips to make sure your website gets the job done.

Establish trust quickly
A person seeking legal advice online needs to know, first and foremost, whether a lawyer is competent. Your website’s landing page or landing page should quickly establish consumer trust.

Internet marketing studies report that an average of seventeen seconds is spent deciding whether to stay on a web page. Since time is not on your side, don’t just tell a visitor they will do a great job, show them why you are the most qualified law firm to represent them with attorney biographies and case studies.

As a lawyer, consider pay per click
A lawyer who uses pay per click (PPC) advertising will find that it is an effective method of driving traffic to a website. PPC is simply the practice of learning what keywords consumers are searching for most often in your industry and creating ads to appear in the search results for those keywords.

Consider adding PPC to your marketing budget and assigning (or hiring) a lawyer marketing agency to monitor the amount of traffic resulting from each key phrase. These phrases can be changed frequently, allowing you to keep up with Internet search trends.

Optimize your web pages
Those same PPC keyword phrases should be incorporated into the text of your web pages. This is known as search engine optimization (SEO). Law firms with a strong internet marketing strategy pay close attention to SEO trends. A law marketing firm can help you figure out which keyword phrases to focus on.

Commit to a strong web presence
You don’t need to have law firm web design experience to have a compelling online presence. If you can’t create and maintain a website within your law firm, look for agencies that specialize in internet marketing for law firms. Many offer their services in packages that include law firm web design, SEO, website updates, and other essentials for online client acquisition.

No matter how it’s accomplished, a carefully designed website can boost your customer base more than offline marketing methods and for half the cost. Commit to a strong online presence in this year’s marketing plan to position your law firm for the future.

For more information on law firm web design and internet marketing for law firms, visit LawyerMarketingSolution.com.