10 tips for building email lists

The most successful internet marketers know the extreme importance of building email lists. In fact, one of the keys to growing a successful online business is building an email list of potential customers in your target market.

There are numerous ways that you can build your email list, including:

Identify your target market. Who wants or needs your product or service? Identifying your target market is your first step in building your email list.

Quality over quantity. You may have a list of thousands of subscribers, but if those subscribers aren’t interested in your niche, you’re just wasting your time. Be sure to target those who are interested in purchasing your product or service.

Use an automatic reply. It is absolutely essential that your list members verify that they actually signed up for your list. The easiest way to verify subscriptions is to make use of an autoresponder, such as Aweber. Every time someone subscribes to your list, the auto responder will automatically send an email to the subscriber asking them to confirm that they really want to be on the list.

No spam. The last thing you want is a spammer reputation, so don’t send unsolicited emails to people who haven’t given you permission to do so. In addition to spam being illegal in the United States, most people are not very receptive to receiving spam emails.

Design a compression page. A compression page is simply a web page designed to capture the names and email addresses of those who want to subscribe to your list. Some internet marketers recommend designing a compressed page that has multiple pages. Each of those pages should contain useful information for your target market.

Make your subscription box highly visible. Visitors to your compression page should be able to easily see your subscription box, so make sure it is in a highly visible place, such as the top of your home page.

Offer subscribers something for free. One of the best ways to encourage people to subscribe to your list [http://www.rockettheprofit.com/email_marketing2.htm] is to offer them something, like an e-book or report, for free.

Find different ways to drive traffic to your compression page. You should try different ways of driving traffic to your squeeze page so that potential customers sign up to your list. Include links to your compression page in your email signature, in your signature on the forums you frequent, and on your blog. You may also want to use Google AdWords and article marketing as ways to drive traffic to your compression page.

Treat your list well. People sign up for your list because they are interested in the information you have to offer, so treat them well by consistently providing them with valuable content. Also, avoid sending too many sales pitches, or you will likely alienate some of your subscribers and cause them to unsubscribe.

Offer valuable content. If you send regular emails to your list, make sure they are filled with information that your subscribers want. To convert your list members into paying customers, always offer them something of value and limit your sales pitches to products that you think they can benefit from.