5 Steps to an Effective Email Marketing Campaign

Email marketing still has a higher ROI (return on investment) than any other marketing strategy. Analysis shows that email marketing provides an ROI of $40.56 for every dollar invested.

Setting up an effective email marketing campaign can be a bit daunting at first, but with a little practice and the right tools and techniques, it becomes a breeze. And very effective.

1. Email Marketing Campaign Software

You need special software to manage your email marketing campaigns. Known as an autoresponder, it provides an efficient way to collect, deliver, monitor, and review your emails.

2. Plan your email marketing

Have a plan of action before sending an email marketing campaign. Think about your niche, your offerings, and most importantly, the action you want your readers to take. Test each email you send to yourself to carefully check links, grammar, and spelling. Don’t let your subscribers get errors, find them first. Each email should focus on one or two topics at most. Don’t overcomplicate your message by overwhelming readers with a bunch of different offers and topics in the same email.

3.Quality

Credibility is your most important asset in email marketing. If you are an affiliate marketer, only promote products that you believe in. Your subscribers will blame you if you recommend a product for them to buy and the product turns out to be rubbish. Don’t just send continuous offers to your list. Send useful free information and other freebies too. The more value you provide to your subscribers, the more they will want to open your emails when they arrive in their inbox.

4. Subject line

Nearly a third of email users open emails because of the subject line. Exciting subject lines increase open rates, but can be risky if they don’t reflect what’s on the inside. Words like “Alert”, “News”, “Limited Time Offer” and “Last Chance” in subject lines significantly increase open and click rates.

5. The sales funnel

On average, it takes about 7 communications with a prospect before they make a buying decision. Email is the perfect way to send these communications. Your autoresponder software can send out a series of emails on autopilot when a prospect joins your list. This is your sales funnel. It’s simply a set of steps where you move a prospect through a sequence of communications that ultimately results in them buying from you.