7 days for more powerful audio information products

Looking at the numbers of my own information products getting the most listeners, I am lucky to know how to access Panel C on my website. Panel C is when you go into the back control panel of your website, and there’s an icon there called “Stats”, and you can click on the stats. It gives you all the statistics of how many people have clicked on a page.

It tells you how many unique visitors have come to your site. He tells you where your traffic is coming from and then there’s a top ten. It will classify your interviews by month, which are the ten most listened to interviews.

So, it’s really revealing. It’s exciting to go in there and see what people are listening to. In fact, you can go to a section of that Panel C and you can click on this thing. It will show you, if you had 300 visitors to your site, you can see exactly the path someone has taken on your website.

They can come to the home page. You may hear an interview with Ben Settle and you may see his traffic patterns. This really gives you a good idea of ​​what your market is hearing on your website.

Interesting story, I just did an interview, it’s probably been two months. I did an interview with a lady named Elizabeth Hagen, and she’s an organization expert. She teaches women how to organize their lives and how to get rid of clutter.

I was looking at the statistics in January 2009 and couldn’t believe the traffic. In that mp3 file from January, it was played, I can’t say all these people heard it, but the mp3 interview had 4,304 views. That’s a lot of hits.

It is interesting that the second part was heard more than the first. Anyway, I called Elizabeth and said, “Elizabeth, did you email your list and promote that interview? The traffic on this interview is amazing.” She said no, and I’ll tell you, it’s getting harder and harder for me to pinpoint where all these people are listening to this interview.

I’m still scratching my head over the Elizabeth Hagen interview. It still gets a lot of traffic, but we don’t know where. The reason is that recently I’ve been taking my interviews, and we’ll talk more about this, I have all my interviews on iTunes. I have ten minute clips of all my interviews on YouTube. I feature them on Facebook, Twitter, LinkedIn and many of the social networking sites.

You may have someone who took some of the content from an ezine article about interview setup and put it on their blog that has a large subscriber base.

There is an interesting point in this. As long as you start posting your interviews and posting them on the internet, they will eventually go viral. If you do it right and provide good exciting and valuable content, these things will spread. So sometimes you’ll never know where all this traffic is coming from, but I do remember that learner interview I did with the gentleman. That was very popular.

I’m just looking here from January 2009, the organization interview was number one. An interview with Ben Settle was number two for January. There was one called The Obvious Expert with Elsom Eldridge, and this is how to publish a book and become the obvious expert. That was number three.

This one wasn’t that surprising. It was an interview I did with an expert on LinkedIn. It was a training on how to use LinkedIn, which is a business social networking site, and how to maximize that and get to know people and the network better. That was very popular in January.

These are just the top ten. Nick Gilbert, he’s the one who hosts my web server. We did an interview about internet safety. That was one of the most popular. Then there is one more. A guy named Mark Imperial, he was into creating information products. That was also very popular.

It’s great. Once you have a website, and once you start doing interviews, you’ll be able to keep track of what’s hot and what’s not, and you can use that to your advantage when you’re marketing.