All about Google Merchent Center

What is Google Merchent Center?

Google Merchant Center is a new service that makes it easy to upload and manage the product listings you want to appear on Google Product Search, AdWords, and other Google properties.

Previously, you may have used Google Base to upload and manage product listings. Google Base is still available for other types of structured content, but Google Merchant Center offers a better and optimized experience specifically for merchants. Merchant Center is where we will continue to add features and improve tools for uploading and managing product lists.

What does Google Merchant Center do?

Google Merchant Center is for those who want to submit products and sell them through Google. It used to be called Google Base. Google Merchant Center is where you upload feeds, check item status, and get insight into the performance of your listings. Your products uploaded to Google Merchant Center feed other people’s searches for the products they want to buy. For example, suppose someone wants to buy dog ​​toys. Starting on the Google home page and clicking on “Purchases”, you will see a page like the first screenshot. After typing “dog toys” in the search box and pressing Enter, they will be taken to a listing page.

Google Base still exists, but Google Merchant Center is optimized for product listings, and it’s where Google will focus on adding features and improving the tools needed to load and manage product listings. If you’ve already used Google Base to list products, your existing data feeds, FTP settings, and other items will still be there. Your account will have already been transferred to Google Merchant Center and you will need to log in with the same account that you used on Google Base. For most users, the transfer will be transparent. However, there is a small fraction of users who have been uploading product listings and other articles to Google Base. They will need to log in to Google Base to create a new FTP configuration in order to upload non-product feeds to Google Base.

Google Merchant Center has a new dashboard page that contains an overview of your product listings, feeds, and performance charts, making them more accessible than before. If you sell items through the Google Merchant Center, Google Checkout is the secure web application that allows you to process orders, including tasks such as loading credit cards, specifying carriers and tracking numbers, canceling or refunding orders, reviewing payment summaries, and update Google Checkout. settings.

To process orders in Google Merchant Center, log in, review the order, and charge the buyer’s credit card. Then Google will authorize 100% of the order amount. You must upload the order within seven calendar days to guarantee funds. Once the order is loaded, it automatically starts the payment process. You must submit the order within a specific time period that you agreed to when you confirmed an order to be eligible for the Google Checkout Payment Guarantee. You will notify the buyer that their order has been shipped. There are ways to automate order processing using the Google Checkout API.

If you sell services or goods that do not need to be physically shipped, you must mark the order as “shipped” to send the buyer a confirmation email. Some transactions involving digital products may not be covered by Google Checkout’s payment guarantee policy.

When processing orders, Google uses automated fraud risk models to alert you to potential fraudulent transactions. If a fraudulent transaction is detected, it is immediately canceled. To protect you and other Google merchants, active orders on the same fraudulent credit card will be canceled. Google Merchant also uses industry sources like fraud blacklists around the world to prevent fraudulent shoppers from using Google Checkout in the first place. For example, if Google detects suspicious activity related to one of your orders, it will flag the order as “customer review in progress” and test the order for fraud to keep your risk as low as possible. Google usually completes its reviews in four to six hours.

You, as a Google merchant, can review the credit check information on every order you receive. Just log in to Google Checkout, click on the order you are interested in in the “orders” box. At that time, the buyer’s credit check information appears below the buyer’s shipping information, including whether the transaction is covered by the Payment Guarantee, the Address Verification System verification, the Card Verification Value. or CVV, and the account age shows how long the buyer has qualified to buy through Google Checkout. If you are concerned about an order, you have the option to cancel it to avoid the risk of a fraudulent transaction.

The fees for Google merchants vary based on the dollar amount of monthly sales and reset every month on the 5th. For monthly sales below $ 3,000, the fee is 2.9% + 30 cents / transaction. For sales between $ 3,000 and $ 9,999.99, the fee is 2.5% + 30 cents / transaction. For $ 10,000 to $ 99,999.99 per month, the fee is 2.2% + 30 cents / transaction, and for sales over $ 100,000 per month, the fees are 1.9% + 30 cents / transaction. Orders that are shipped to buyers in a country other than the merchant’s country will also have an additional 1% processing fee.

If you plan to sell applications on the Android phone market, your transaction fee is 30% of the price of the application. In other words, if you sell your app for $ 10.00, your transaction fee is $ 3.00 and your payment will be $ 7.00.

Google Merchant Center is an answer for those who want to sell products through Google product searches. This can be a real sales boost for those who have online stores at places like Etsy. Google Merchant Center is now separate from Google Base, with the goal of making online product searches more fruitful and online sales easier for merchants and buyers.