Baidu English Part 1 – How does Baidu work?

If the world has Google as its main web search engine, China got Baidu English. Just as the infamous Google rules the war on search engines around the world, Baidu also dominates this category in its homeland of China. This China-based site is currently the most popular search engine in China, leaving Google China in second place.

Baidu uses an unusual page rank algorithm, different from Google and Yahoo. Many people assume that since Baidu has managed to shine and shine Google China in SEO supremacy, its algorithm should be closely related to Google China. This assumption, however, is purely false. The website search engine still relies on paid links mixed with natural links. Also, its adopted natural ranking algorithm and SEO rules are not really that complicated. This is how Baidu’s English search engine works.

Meta tags, titles, and descriptions
Similar to Google, Title still plays an important role in Baidu’s page ranking and for engine optimization. However, unlike Google, Baidu also considers Meta Tags and Meta Keywords on ranking sites. Basically, the best way to improve the ranking of a web page is by writing meaningful and attractive descriptions on a website.

Search for related information
Keywords and keyword density are also used to search for related information in a similar way to other search engines. The number of keywords that can be found on a website can greatly affect the ranking of a web page. It is also recommended to keep the keyword density around 12-16% for better efficiency.

Language content
Baidu uses the Chinese language on its website, but it can also display its context and content in English according to your preferences. The option to use the English language is available and possible at Baidu. But since not all Chinese citizens are so keen on using Baidu English, the Chinese language remains dominant as language content.

Alternative label
Another way to optimize a website in page ranking is through Alt Tags. Alternative tags are keywords associated with the alternative text. Alt tags are an effective page rank winner, however, stuffing things with keywords too much is not recommended. Baidu may not penalize websites that contain saturated keywords, but it can still affect a web page’s rank.

Links from web pages
Baidu, unlike Google, does not rely on web page links. The site does not use a complex algorithmic system to determine the relevance and quality of each link. Baidu relates more to quantity than quality of the link. Placing keywords in the internal anchor text can also provide positive information about the ranking of the web page.

Continental servers
Another way to dramatically improve website ranking on Baidu is to host sites in mainland China. China prioritizes China-based website so they get high points and closer rankings easily.