Be Likeable and Controversial: Write Your Way to Success

Millions of new websites, blogs and businesses are created each year. The world is changing so fast that hardly anyone can keep up with everything. There are so many solutions to whatever problem you have, that standing out from the crowd is slowly becoming the only way to grow your business.

Being an ‘Entrepreneur Reborn’, I live a life that people can only dream of. Showing this dream, just like James Brausch does, is a way of creating fans: he’s creating a nice image of himself, being a laid-back type of entrepreneur. People like what he has achieved and therefore James became a success.

But what if you don’t like to brag or have nothing to brag about? So you can go the controversial path. The so-called ‘guru bashing’ was once highly controversial and those who started it built quite a following because others could relate to them. A good example of this is the person named Sam Freedom.

writing your way to success

Writing, or so-called copywriting, is a success skill. This single skill can do just about anything for you, including selling products, attracting people to work for you, and building a loyal fan base. Master the art of words and you will succeed. And here is that ingredient that many people miss:

Others should be able to relate to you. By adding your personal story and touch to your writing, people will immediately ‘see’ that you are one of them. You had the same problems and now you conquered them. That is the way to attract people to you. All those rewritten articles, facts, short informational or promotional blog posts will get you nowhere unless they are relatable to you.

What if you don’t like to write?

If you don’t like writing or think you just can’t, there are many solutions to your problem. But first this: just because you can’t write perfect English, people can relate to you too. Mike Filsaime always has typos in everything, some people love him for it. I’m not an English wonder either, but I’m just doing the best I can.

When you don’t want to write, consider one of the following:

-Record your sales presentations, articles and ideas in Audio and promote them as ‘Podcasts’.

-Use a couple of sheets and your voice to create a Video. (Video marketing is really effective!)

-Get a ghostwriter to do most of the work for you, while you just add your personal touch to their work.

-Hire a Virtual Assistant to do the job of the ghostwriter, teaching him to use your personality.

-Get several apprentices and let them write things for you. Inform them about copywriting in exchange for their efforts.

How to make your writing stand out

As a writer, you need an audience, a specific audience really: one that is more likely to be interested in your stuff. By thinking about who you want to reach, you’ll quickly get ideas on how to reach them. For some, it may be commenting on blogs, posting on forums, and submitting articles; for others, it might be social bookmarking, web 2.0 communities, or email groups for people with the same hobbies as you.

Post something interesting to draw them into your writing. Do not post directly as people will see it as spam. Instead, provoke and encourage them to visit your site and read what you have to share.

How an ‘entrepreneur reborn’ creates fans

The ‘Entrepreneur Reborn’ builds his fan base simply by being who he is. In general, it is a bit controversial. But what really makes him stand out is that he ‘does what he says’ and others see it. I myself write reports on starting successful businesses. I train, train and advise people to achieve their goals when starting a business.

What makes me stand out is that I start numerous businesses every year. I show my clients the ideas I have and tell them all about how I set up and start the business, then launch the product and make it a success. Practice what you preach and you’ll be ahead of 99% of everyone else in your market.