For Sale By Owner Marketing Generate Mortgage Leads

One of the best ways to generate mortgage leads is to work with home sellers.
that do it alone as For Sale By Owner or FSBO.

The key to FSBO marketing is building partnerships with home sellers. since almost
every buyer needs a mortgage, you provide a necessary service that will allow
a seller’s house to be sold. Real estate agents traditionally refer buyers to loans
officers during the home sale process, but with FSBO, there is no agent. That
means that the seller takes on the role of referring buyers to loan officers and that is
where do you enter

Most sellers are not very familiar with the real estate sales process and will not know that they must require interested buyers to be pre-qualified before accepting an offer. Helping sellers understand that you can save them a lot of time by pre-qualifying potential buyers is literally a gold mine. You can also prepare a flyer about a variety of types of loans and payments for a mortgage on that seller’s home. FSBOs want to sell their house and so they will give their business card to everyone who passes by. That means new mortgage prospects for you, whether it’s for this property or another.

The most effective way to secure relationships with For Sale By Owner sellers
is to offer more than prequalification services. FSBOs need marketing help like
a free listing on a website for sale by owner and promotion to buyer lists. They too
you need sample contracts and disclosures, industry contacts like title companies
and appraisers, yard signs, and even flyers for the home. These elements can be grouped
in a “for sale by owner kit”, which can be offered to sellers in exchange
for the opportunity to pre-qualify all buyers who show an interest in the home.

You can use a variety of sources to locate FSBOs in your area, including:

• local newspapers
• garden signs
• Paid service that scans websites and newspapers every day

Some of the popular methods to contact FSBO sellers are:

• Telephone
• Direct mail
• door hangers
• web links

Most FSBO sellers will be very enthusiastic about the services you can offer them and will be happy to refer buyers to you. In addition, the sellers themselves will most likely need a loan to purchase their next home, and having established a trusting professional relationship with them, you put yourself in an excellent position to provide that loan. That’s another mortgage clue.