Four Great Marketing Tips for a Bouncy Castle Rental Business

A bouncy castle rental business is easy to market because your product is big, fun, and colorful. You must use these qualities to your advantage. What follows here are some simple and not too expensive tips to help you market your inflatables.

business letters

The first marketing strategy is to print some business cards. You can easily do this from your personal desktop or you can print them out. Consider the power of a bright, colorful bouncy castle photo and the message it will send to your potential customers. You will need to include your business name, your phone number, email address, and your website, if you have one.

A business card can be printed on two sides, so don’t feel like you have to fit everything on one side. A great marketing strategy is to print a discount coupon on the back of the card. People who have an interest in your business will have a good reason to keep your card.

The distribution of your cards is very important. Leave them in places where parents go. You can leave some on a table at McDonalds, Chucky Cheese, or any other family-style restaurant. Bulletin boards at the grocery store, laundromat, or gym also work well.

Ask if you can place your cards in the goodie bag at birthday parties where your bouncy house will be rented. Give them wherever you can.

bounce house banners

Most inflatables will come with room for banners. Be sure to take advantage of this very important element. When your bouncy house is rented, it is highly visible. That advertising space should be considered as a very valuable property. You must have a web page and put that web address on the banner along with your phone number. This will help a potential customer identify who you are and how to contact you.

Market with your vehicle

As you begin to rent your bouncy house inflatables, you will be driving a lot to and from rental locations. Get your car to return you. You can put magnetic signs on your car that have your logo and contact information. They will come in pairs so you can have one on the driver side and one on the passenger side.

When you’re really serious about it, you can professionally paint your vehicle’s screen for a highly effective impact.

Goodie bag marketing

When you are in the bouncy house rental business, a big part of your business will be birthday parties. Every child who attends a birthday party where their inflatable shows up is a potential candidate for the next rental. Just print out some colorful bags with your contact information discreetly placed, you should be able to offer them to the appreciative mom booking the rental. You can print a discount coupon on the bag or place one inside. They will eventually find their way to the homes of the children who attended that party.