Giving a business customer a company gift basket

When looking for the right gift to thank a client, consider a variety of options before spending the money to achieve the client’s desired outcome. Sales professionals and business owners who want help finding the right gift for a client can find the best solution for various situations in a company gift basket. Many business leaders and vendors give gifts to their customers each year as a token of appreciation and as a subtle reminder to think of their organization the next time the customer wants to place a similar order.

The easiest route to take for gift baskets is to get one that someone has already put together. Shopping for a ready-made gift basket for one on the web is easy and at many department stores during the holiday season. Typical gift baskets that can be purchased include groceries such as candy, cookies, wine, meat, cheese, etc. Floral arrangements can also be purchased at a local florist or ordered online at any time. However, these gifts disappear after a few days. They may be appreciated, but will these gifts be remembered months later when the customer wants to place a new order? Out-of-season gift baskets are harder to find unless the purchases are made at a specialty store or gourmet store.

While food baskets are nice, a customer may get too many during the holidays or from the competition during the sales cycle. To ensure the keepsake, plan a special gift basket and find someone inside or outside the organization to personalize it and place it in a nice container. If the container is a reusable item for the person receiving the gift basket, it makes an even better gift as you continue to use it! Company logo items used in a personalized gift basket are a great reminder to the customer each time they are used. These logo items often make practical gifts that will last for months. Often these types of gifts include mugs, calendars, clips, magnets, pens, or notebooks with the company name printed along with the website and possibly a phone number. A miniature gift basket can be made by placing several small items in a mug, then wrapping it in cellophane, tying a bow around the top, and adding a gift card or name card. These types of slippers are nice to own and have the desired company reminder look. Often clients will appreciate a gift that is practical and useful.

For a salesperson looking for a meaningful thank you gift to give to customers during the sales cycle or when shopping for a holiday season, consider something to go along with the typical company logo element that reminds the customer of your willingness to Help build customer confidence. business like your own. Business books are often appreciated by professionals, making them a great addition to any gift basket. Often a personalized gift basket can be built around the message of the book or books being considered. There are so many business and improvement books to choose from. When considering the best business book to give as a gift, think about any complaints or concerns the recipient has expressed in the past, and look for a title on that subject. The client will appreciate that his problem has been remembered and that a solution can be provided in the gift. Saying thank you with a book for improving the client’s business conveys the message of “remember me because I want to help your business grow.” This added message of business help is often received with an added amount of gratitude over and above what is received with just a gift basket. A salesperson should always include their business card in the book to use as a bookmark. In this way, if the book is passed from hand to hand at the client company, the seller’s name and contact information is also passed.

Many business leaders and vendors give gifts to their customers each year as a thank you for the business and as a way to build future relationships. Sales professionals and business owners who want help finding the right gift can find the best solution for various situations that can be a corporate gift basket.

TIP: If you’re looking for book ideas, check out the article “Ten Book Options to Use for Trade Gifts.”