He surfs at Baskin-Robbins!

sweet! Baskin-Robbins, the world’s largest ice cream specialty chain, is ringing in the summer with a selection of refreshing new frozen treats in celebration of Sony Pictures Animation’s animated action comedy Surf’s Up, in theaters June 8 2007. Baskin-Robbins introduces seven surf-themed Twisted Frozen Treats to get ice cream lovers geared up for summer. Baskin-Robbins is also making a splash from the Pacific Ocean to the Atlantic Ocean with a mobile tour and the Big Wave Instant Win game.

Baskin-Robbins is creating a frenzy of excitement this summer with its new tubular flavors inspired by Surf’s Up, Penguin Swirl and Splish Splash(TM). Ice cream lovers will go crazy for the unique colors of the flavors, as the black ice cream and blue sherbet turn penguin tongues black and ocean blue on the first lick. Additionally, consumers can refresh themselves with one of Baskin-Robbins’ refreshing new Fruit Blast Smoothies, a combination of real fruit and nonfat frozen yogurt, available in a variety of new and exotic fruit flavors such as Berry Pomegranate Banana.

“Baskin-Robbins is going back to its California roots to bring summer fun to its customers,” said Scott Colwell, Baskin-Robbins vice president of marketing. “We’re excited to kick off our mobile tour and help ice cream enthusiasts sweeten their day with our refreshing new treats.”

Surf’s Up Ice Cream Treats

This summer, Baskin-Robbins invites guys and gals to plunge into summer with some irresistible frozen treats. Baskin-Robbins Surf’s Up ice cream and frozen treats are available at participating stores nationwide now through August 19, 2007, while supplies last.

Oh penguin swirl: A swirl of mixed berry black ice cream and white ice from Tutti Fruiti.

Oh Splish Splash(TM): A refreshing mix of blue raspberry sorbet with blueberry ice.

Oh Fruit shake: Real fruit mixed with nonfat frozen yogurt provides a smooth, satisfying taste. Available in the new Berry Pomegranate Banana, Strawberry-Banana and Mango.

Oh fruit explosion: Real fruit mixed with ice, explodes an intense flavor and bold refreshing. Available in the new Berry Pomegranate, the new Blue Raspberry, the Strawberry-Citrus and the Wild Mango.

Oh penguin cone: An ice cream penguin leaning against a palm tree is a refreshing change to Baskin-Robbins’ ice cream scoop in a sugar cone.

Oh Surf’s Up Ice Cream: Beat the heat with a tropical treat! Very Berry strawberry, World Class® chocolate and coconut ice cream topped with pineapple topping and graham cracker crush, topped with whipped cream, half a banana and a Surf’s Up chocolate bar.

Oh Surf’s Up Ice Cream Cake: An entire cake transformed into a beach scene, complete with Cody and Tank riding the waves. Available in Baskin-Robbins’ new Fudge Crunch Cake, a layer of fudge and chocolate crunch sandwiched between two layers of ice cream.

Sailing from coast to coast

Baskin-Robbins will travel to cities across the country this summer with the Surf’s Up mobile tour. The mobile vehicle, designed with colorful images of Surf’s Up characters Cody, Lani and Chicken Joe, will give consumers the opportunity to sample the Baskin-Robbins ice cream flavors, play Ubisoft’s new video game Surf’s Up, and get candy and deals. . The mobile tour will hit the road on June 1, 2007, beginning in Los Angeles and New York and making stops in 31 cities, including San Diego, Sacramento, California, San Francisco, Baltimore, Washington, Chicago, Houston and Dallas. The East Coast tour will conclude in Dallas on July 16, 2007, and the West Coast tour will conclude in Fresno, California. on July 31, 2007.

Catch a wave and win

To create an even bigger impact this summer, Baskin-Robbins has created the Big Wave Instant Win online game. Contestants can visit http://www.bigwaveblast.com or http://www.baskinrobbins.com/bigwave to view footage from Surf’s Up and see if Cody Maverick successfully rides the wave. When Cody hangs ten, the contestant wins! If Cody goes missing, consumers receive a coupon offer for Fruit Blast Smoothies and can come back the next day for a chance to win. Consumers can play every day through July 31, 2007 for a chance to win Baskin-Robbins coupons and many exciting prizes including:

Two all-inclusive trips for four to Jamaica

A trip for four to the Hilton Hawaiian Village in Honolulu

Baskin-Robbins Candies for One Year

Video Games, DVDs and more from Surf’s Up!

In addition to the Big Wave Instant Win game, the website offers even more Surf’s Up-inspired fun, including the Gnarly name generator, downloadable Surf’s Up wallpaper, screen savers, friend icons, a miniature version of the Surf’s Up video game from Ubisoft and more.

History and flavor innovation

Baskin-Robbins has created more than 1,000 flavors of ice cream over the past 61 years, many inspired by fashions, people, time events and pop culture trends. Baskin-Robbins continues to be the leader in ice cream flavor innovation by constantly introducing new ice cream flavors to Baskin-Robbins’ extensive library of flavors. The iconic brand is committed to delighting taste buds of all ages with exciting new and traditional menu options.

About Baskin-Robbins

Baskin-Robbins, the world’s largest ice cream specialty store chain, creates and markets innovative, high-quality ice cream, specialty frozen desserts and beverages in more than 5,600 retail stores worldwide. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led them to create more than 1,000 flavors of ice cream and a wide variety of treats. Baskin-Robbins, headquartered in Canton, Massachusetts, is part of the Dunkin’ Brands, Inc. family of companies. For more information, visit http://www.baskinrobbins.com.

About Surf’s Up

Surf’s Up is an animated action comedy that delves behind the scenes of the high-octane world of competitive surfing. The film introduces teenage rockhopper penguin Cody Maverick (Shia LaBeouf), an up-and-coming surfer, who enters his first professional competition. Followed by a camera crew to document his experiences, Cody leaves his family and his home in Shiverpool, Antarctica, to travel to Pen Gu Island for the Big Z Memorial Surf Off. Along the way, Cody meets Sheboygan surfer Chicken Joe (Jon Heder), famed surf promoter Reggie Belafonte (James Woods), surf talent scout Mikey Abromowitz (Mario Cantone), and energetic lifeguard Lani Aliikai (Zooey Deschanel). , who recognize the passion for surfing, even if it is sometimes a bit misguided. Cody believes that winning will bring him the admiration and respect he desires, but when he unexpectedly comes face to face with a washed up old surfer (Jeff Bridges), Cody begins to find his own way and discovers that a true winner isn’t always the one who wins. come first.

About Columbia Pictures:

Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations include motion picture production and distribution; television production and distribution; creation and distribution of digital content; channel investments around the world; acquisition and distribution of home entertainment; operation of study facilities; development of new entertainment products, services and technologies; and distribution of entertainment filmed in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

About Sony Pictures Animation:

Sony Pictures Animation was established in May 2002 to enable Sony Pictures Entertainment to tap into the vast imaginations of the creative community, develop characters and stories best realized through digital production, and bring entertainment for audiences of all ages to the screen. . The division’s first film, Open Season, was released in September 2006. Sony Pictures Animation is currently producing Surf’s Up (opening in theaters June 8, 2007) and Cloudy With A Chance of Meatballs (spring of 2009).

(TM) and ©2007 Sony Pictures Animation, Inc. All rights reserved

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