How to automate mundane content marketing tasks

Content marketing is designed to engage your ideal audience, convert them into customers or list members, and also delight your audience after conversion. To do this, you’ll need to create, publish, and promote a variety of types of content to your audience over time.

This requires that you understand your audience well enough to create the right content. But once it’s created, how can you automate mundane content marketing tasks to make everything easier? Let’s see some examples.

test reading

No matter who writes or creates the content, it should be checked for issues. You can use software like Grammarly.com to help. You can also hire experts to watch videos before they go live, as well as edit written content before they go live. If this is part of your process and is completed automatically within the workflow, it will be much more effective.

Junk mail

The truth of the matter is that you will not be able to carry out any type of content marketing strategy without the correct email autoresponder setup. There are many to choose from. Read the fine print to make sure you have the one that does the things that help, like tagging, double opt-in, sending a series of autoresponders, etc.

List creation

Building your email list can almost be put on autopilot if you use good landing page software. Some email autoresponders have some landing page software included, so check your choice first. You need to build an automatic funnel to make everything easy.

Social media promotion

Using software like Hootsuite.com or Buffer.com will help you automate your social media promotions. You can set your blog to automatically share to your social accounts when a new post is added. Plus, you can even set it up to send an email to your list, directing them to your social media platforms.

Workflow management

Establishing a workflow will be very helpful. A good option is Trello.com or Basecamp.com. Depending on the features you need and your budget, both can help you develop and use a workflow that’s right for your projects and your team.

Market research

Everyone does research, but it can be boring trying to find the right things to read and use. You can outsource this by hiring an investigator who can do the work for you. You can also set up a Google Alert to make sure you find any mention of your brand, industry, or product.

Content Publishing

This can be very tedious because publishing a blog on your WordPress site and making sure it looks good with the correct headers, subheadings, fonts, images, and SEO content takes a few minutes for each post. You can automate this process by hiring someone to do it for you. Someone who is used to doing it will take less time and do a better job.