How to create amazing personalized promotion strategies?

This article originally appeared on DigitalSanthosh

A digital marketer should always try to make the best personalized strategies while promoting on digital media channels. Because the audience likes to interact more with a personalized promotion than with a generic promotion. A promotion can be customized based on user behavior on the website, audience demographics, audience loyalty to a brand, etc. In this article, let’s understand some practical tips that can help a digital marketer create the best personalized promotion strategies.

Personalized promotion strategies on Facebook

Let’s take the example of a popular brand known as IndiaCakes. This brand is found in the sale of Cakes, Chocolates, desserts, etc. If we properly analyze IndiaCakes’ Facebook marketing strategy, it can be concluded that this brand is spending its marketing resources and efforts to create generic promotional strategies.

You can take a look at the screenshot given below for more reference on it.

Also, check their Facebook page to analyze their strategy.

A brand that uses generic promotions

So then the questions that arise in your mind is that “what is really recommended for this brand to do a personalized promotion?”

The solution for this would be to target the audience that has their birthdays and anniversaries in close proximity. And include custom advanced wishes that are included in the promotional ad copies. Through Facebook’s demographic targeting, one can easily target the audience that has their birthday on the horizon.

For practical illustrations of these things, please refer to the screenshot attached below.

Orientation to the public that has their birthday close

Furthermore, Facebook’s custom audience data can also be used to create good personalized promotion strategies.

Creating custom promotion strategies for campaigns on the AdWords Display Network

The AdWords Display Network is a great platform for building brand awareness. It has various functions like Display Planner, Affinity Audience List, Remarketing List, etc.

By making use of the AdWords remarketing list, you can create good personalized promotions.

For example, let’s take the case of a popular computer training company known as Jetking Infotrain. Jetking offers various training programs to its students including Python training, Java training, etc.

Suppose a college student known as Ramesh visits the home page of the Jetking website and clicks on pages related to the Python training course.

Jetking can create an amazing personalized promotion strategy to target these college students, instead of just showing a regular generic ad with a headline “Learn the best software course from India’s number one training company – Jetking” blah blah

AdWords provides an opportunity for digital marketers to make use of the age-based demographic targeting method and also the target affinity audience (remarketing list).

A computer vocational training company like Jetking can create an amazing personalized promotion by targeting its website visitors in the 17-21 age group, who might be college students like Ramesh. They can create an amazing custom promotion with an ad title like “Learn Python from Jetking while still in college and get one step closer to your dream Python programmer job.”

Sending of personalized Promo through emails.

Before sending emails to your Subscriber List, make sure you have a highly segmented Subscriber List. Because email list segmentation, in turn, would create an opportunity to send personalized promotional emails to subscribers.

Another method of sending personalized promotional emails is to analyze user behavior on your website. This can be done with the help of Google Analytics.

Suppose, let’s take a real world example from a popular independent web platform known as Fiverr. A Fiverr user just logged into their account and searched for the term “Facebook ad expert.”

Then, he simply signed out and then checked his Gmail inbox.

Fiverr had sent him a personalized promotional email due to user behavior on the Fiverr platform. The email has a subject line like “Looking for Facebook Ads?”

Fiverr

After opening the email, the user saw a personalized message from Fiverr that said “Looks like you were looking for: Facebook Ads.”

The message was followed by a bunch of high-performing Facebook ads on the Fiverr platform.

Custom Fiverr Promotion

The user had received this email due to the fact that he had searched for a Facebook ad gig on the Fiverr platform. Here, in this case, the most important thing is that Fiverr is trying to personally help the customer to choose and buy the best Facebook publicity gig.

These types of personalized emails would send a strong signal to the customer’s mind that the Fiverr brand cares very much about its customers and is therefore trying to help customers personally.

Key facts to consider:

Personalized ads are not just about writing an attractive ad title for ad copy and inserting promotional images. From my perspective, it is about trying to establish a personalized communication channel with customers through the use of advertising creatives, analysis, demographics and audience behaviors, etc.

I hope you enjoyed reading this article. If this article is helpful to you, please share it on social media sites with your friends.

Thanks.