Is your job worthy?

One of the best known marketing and negotiation laws is the Law of Scarcity. It’s the simple rule that the more challenging it is to own something, or have something, the more we want it.

Think of Tickle Me Elmo. Or any limited edition car. Tickets to an event that is a “once in a lifetime” opportunity. Or those pieces of mail that you get for those very exclusive credit cards, you know, the ones that only special people like you are invited to carry? (You, along with the 1 billion special people like you who received the same piece of mail.)

Now, how scarce is your work? How challenging is it to qualify for the position? How easy is your interview process?

Understand, we all want to work in a company in a role where we can proudly stand at the dining room table and announce to everyone at the party what we do and who we do it for. When we get the offer, we want to be so proud that we can’t wait to tell people we got the job. Yes, THAT job! The one that 10,000 people applied for, and the interview process lasted a year, but I, yeah, I came out on top!

Okay, you don’t want to go that far, you don’t want the process to be so burdensome that no one in their right mind would go through that kind of challenge, but you do want to do the paper and the process. , complex enough for someone to want it because it is not easy to get.

Let your candidate know that you are reviewing other candidates right now, and it will be a few days before you have any decisions, even if you want to bid right then AND hire your family too, simply because if they are related to this superhuman. that you know your business would benefit. Make sure the interview questions go a little further, “So it looks like you have a heartbeat, which is a good point since we frown on hiring zombies here, so when would you like to begin?”

Explain the importance of this role, how important it is that you get the right hiring, regardless of how desperate you are to fill the position. How this person will have a huge impact on the organization for years to come, even if it’s an entry-level position, because you develop your leaders from this position. Give examples. Was your CEO ever a mailroom clerk? Share the story.

Every company, and I mean ALL companies, has great stories to tell and it’s a great place to work, IF someone takes the time to present it that way. This is why, as mentioned in a previous article, it is so important that you have the right interview team that presents your organization in that exclusive and extremely engaging light.

Make them want to work for you and it will be much easier for you to fill the void with the best person available.