Nokia: Are they on top to stay?

Just this week, Nokia launched music phones on the market. With the capacity to store approximately 100 albums, the consumer has access to all the music they could ever want to listen to. Is this what the consumer wants from his cell phone?

The fact is that Finland-based Nokia is at the top for a reason. They don’t just listen to what the consumer wants, they do something about it. They are the world’s leading cell phone manufacturer and if things continue as they are now, they will continue on their way. With a global market share of approximately 34% in the second quarter of 2006, they are aiming higher by releasing new and improved models. Nokia’s new release, the Nokia 5300 XpressMusic, contains around 1500 music tracks on its microSD card. 2 GB and users can listen to their music while using other functions, such as texting or the camera. If you want to listen to music in a public place, just plug in your headphones and if you prefer to listen to the music you have saved on a stereo, you can simply use your Nokia Wireless Audio Gateway AD-42W and you can play your music on any stereo. The Nokia 5300 also has other premium features such as a 1.3 megapixel camera and high-resolution video ringtones. When available, the consumer should be able to purchase for just over $300.

However, the Nokia 5300 XpressMusic is not the only music phone they have released. The Nokia 5200 also provides the consumer with high-quality music features and will cost the consumer approximately $250. The Nokia 3250 XpressMusic has a different design, giving it a more upscale look and consumers will still be able to store around 1500 music tracks. More expensive, it will retail for about $500.

Nokia has come a long way since it came out with the first mobile phone in the 1970s in the form of field radios for the Finnish Defense Forces. However, it wasn’t until the late 1980s that mobile phone technology enabled international calling and the craze for mobile phones began. Since then, Nokia has remained on top, even with some difficulties it faced in 2004 when it failed to adapt to market trends. While they have been behind others in innovating new designs, Nokia is working to re-establish itself among its competitors and has plans to maintain its number one position in mobile phone technology.

While cell phone technology may be one of Nokia’s biggest revenue-producing departments, Nokia has its hands in a lot of different things. Nokia Enterprise Solutions provides a wide variety of businesses with a wide range of business solutions. They also have divisions in multimedia and networking, which puts them at the forefront of today’s technology.

Nokia has the right perspective: it wants to keep the consumer happy and the consumer remains the top priority for Nokia. Its continuing goals are to: create top-of-the-line consumer devices, include high-quality Internet services as part of its offerings, provide business solutions, build scale in networks, and expand its line of professional services. His strategies to deliver all of this, prioritizing and investing in branding and design and customer engagement.

The fact is that Nokia’s top priorities are to be the number one provider of customer service and products. They don’t just want to sell the most cell phones or provide the most services, they want to make sure consumers are happy with what they get, and they want repeat customers. They understand that in order to design the best of the best, they need to understand what the consumer wants from a product or service. While they took a bit of a dip in 2004 by following the direction they had set for themselves, they are back in line to provide the best consumer experiences possible with today’s technology.

To become the number one supplier to the consumer, approximately 36 percent of Nokia’s workforce is in Research and Development, where they have centers located in 11 different countries and employ more than 20,000 people. Its Research Centers are responsible for the growing technological advances in the industry but also for adapting to changes in market trends and responding with knowledge and innovation.

Second in line for Nokia is Motorola. Working Mother magazine just announced this month that the company made the Working Mother’s 100 Best Companies of 2006 list. This means a lot to everyone around the world, and you’ll find that Motorola employees are happily trying to rise above the rank nokia number one They too have prioritized and are working diligently to beat all their competitors by offering high quality products and services. Whether it’s Bluetooth products, home networking, sending products, or virtual private networks, Motorola will have you, as it is known for its wide range of services in the United States and many other countries.

Motorola has just introduced several new products, including the Motorola SLVR. This elegantly designed cell phone has many premium features that consumers demand. The Motorola SLVR can store music tracks and has Bluetooth technology. Once again, however, Nokia has outperformed Motorola with the Nokia 5300 XpressMusic. The Nokia 5300 XpressMusic not only allows you to download more music, but it has several more advanced features and capabilities than the Motorola SLVR. Consumers know this, but all it takes is one slip up for Nokia to lose its place.

So what does it take for someone like Motorola to take over the number one position in cell phone technology? The most important thing Nokia can do is keep up with market trends and listen to what features consumers want. Without their high-quality research and development, they will not be able to stay where they are and must continue to excel in this area. Motorola, in fact, could easily overtake its position if Nokia made another mistake like the one it made in 2004.