Persuasion (A New Approach to Changing Minds) – Book Review

By: Arlene Dickinson (2011)

ISBN 978-1-44340-596-6

Book Price: $ 32.99

The most wanted entrepreneur

Arlene Dickinson began her success as a partner at “Venture Communications.” After 10 years she became CEO, ready to grow the business into one of the largest independent marketing firms in Canada. Today, as a co-star of the CBC hit Dragon’s Den, she is one of the most sought-after female entrepreneurs in the country.

Be more persuasive

Arlene Dickinson presents a 5-part 13-chapter giveaway to help readers become more persuasive. She shares on topics like, Authenticity (Chapter 2), Reciprocity (Chapter 4), Talking about ourselves to not succeed (Chapter 5), Preparation (Chapter 7), Release details to get ahead (Chapter 11), The problem of Losing (Chapter 12), The Problem of Winning (Chapter 13) and more.

Address persuasion for success

Arlene Dickinson is informative and personable. She shares a relational vision in business saying: “… people who are persuasive understand that they are not selling an idea or demanding results or begging to be heard. They know that they are building relationships based on an emotional connection … there is always something for all “.

The core of Arlene’s perspective points to a message of high integrity! She says: “Persuasion is an excellent test of character. What you will do and say, how far you will go to convince others, reveals a lot about the strength and reliability of your moral compass … Good persuaders are authentic. … honest … looking for a win-win … “

Authenticity is essential for business success. Arlene Dickinson focuses on key insights that penetrate to the roots of success by stating: “Embracing who you really are will take you further, faster, than trying to be the person you think others want to see … being true to yourself. … is the only way to build the trust necessary for principled persuasion. “

Many fail due to a lack of understanding of what prevents them from succeeding. Dickinson wisely informs readers, “… the most important obstacles are internal and involve fear of change, failure, humiliation.”

Trust is the foundation of all successful business deals. Arlene shows her business acumen by sharing this key, revealing, “… sometimes you have to show that you have listened to the person on an emotional level before you can help them on an intellectual level … when clients trust me emotionally too, that it’s the bronze ring. “

A new approach to changing your mind

Arlene Dickinson presents a new approach to changing minds through honest and ethical persuasion.