Sellers Must Face the Facts About Home Value: 5 Considerations

After more than a decade as a licensed real estate seller in New York State, I realized that many homeowners end up being their own worst enemies because their perception of their home’s value is often considerably different from what a qualified potential buyer may believe and therefore be willing to offer. Therefore, I emphasize, to my clients, my main policy, I will always tell you what you need to know, not just what you want to hear.! A smart homeowner will interview real estate agents and hire one that makes a difference, for the better, in terms of achieving goals, of getting the highest price possible, available, in the shortest amount of time, with the least amount of time. amount. of annoyance! With that in mind, this article will attempt to consider, examine, review, and briefly discuss 5 considerations and reasons why salespeople are better served when they face the facts.

1. Realistic: Get the price right from the start: Don’t be fooled, falsely praised, or have your ego stroked by someone who suggests an overly optimistic and suggested listing price. Since usually the best deals come in the first three weeks after a house is listed on the market, when/if you use a listing price, which is excessive, you will miss out on a great opportunity! Be realistic and set the price right from the start!

two. Using a professionally designed, comprehensive and accurate Competitive Market Analysis (CMA): Base the quoted price on a professionally designed, comprehensive and accurate Competitive Market Analysis (CMA)! This is the best and only accurate way to determine a quality quote price! Value the property, correctly, from the beginning!

3. Know the competition: Remember, your house has competition, from others, being offered for sale in your area! Take a close, realistic look at your real competition by looking at the other houses and identifying how your house is stronger or weaker. Price accordingly and be realistic!

Four. Marketing and sales strategy: When interviewing agents, it’s best to take a hard look at their suggested sales and marketing strategies and why they suggest one in particular, to your best advantage! Every house has certain strengths and weaknesses, and you need to use areas of strength effectively, while effectively addressing areas of weakness!

5. Negotiate from the force: If you want to get the best results, you need to trade from strengths, to your best advantage! This starts with pricing correctly (at the right price point) and marketing effectively!

When a homeowner values ​​their home correctly, understands the process, realizes the limitations, etc., and listens to the advice of a qualified real estate agent, they face the facts and use them effectively. Will you be a smart home seller?