Solutions to label your products privately

Private label rights products (PLR products) are popularly known as the products that you own even though you did not create them. Purchasing PL rights from beneficial owner means that, at an agreed price, you purchase original equipment manufacturer (OEM) products and then have the freedom to sell/promote/modify/edit/or resell those products as your own . After selling PLR to someone, the original equipment manufacturer (OEM) can no longer claim any difference of opinion that may arise due to the modification/sale of the product by a PLR buyer. Intellectual property can also be part of private labels.

There are several articles available on the Internet that tell about the advantages of private labeling, but no one shares the cost of private labeling when importing from China, or their own experience on “how to”.

On this page, you will read the best solutions to add your logo/label on products along with our own experiences. Ultimately, you will learn various ideas on “how to add your own brand on products”.

What is private label and its importance for new businesses?

Private label is the pattern or logo on products manufactured by a contractor or a third party and then sold under a retailer’s brand name. This represents the seller and helps build customer loyalty.

People who are willing to import items from China and then sell them online like Amazon are advised to:

Find a good product niche with limited existing competitors

Choose only quality items from China

Add your private label on the product and;

Start marketing that product under your own brand.

The following are the best solutions and will also tell you about the estimated cost of each solution in China. After learning about these solutions, you can stay safe from overcharged fees by Chinese suppliers and also get ideas on how to add private label on your products.

Screen Printing / Screen Printing

This is one of the most widely used methods of adding a private label to the product and packaging. This can be applied to almost all types of materials, for example, plastic, glass, stainless steel, rubber,

PPE (personal protection equipment), etc. Screen printing is the cheapest and easiest way to add a private label for buyers who purchase more than 500 pieces per item.

If you can buy more than 2000 items, most Chinese factories can offer you free screen printing service. However, some of them may charge you a fee of around $50-$60 for creating a printing plate of your logos. You can easily find printing providers in China even if your provider does not offer printing services.

There is only one drawback of screen printing that it is not suitable for multi-colored patterns. If you are willing to print your gradient color logo on the products, you should consider heat transfer or other solutions.

thermal transfer

This process is more complicated than screen printing and requires a temperature of 140 to 180 degrees. It is a bit more expensive compared to silk printing and also has some restrictions on materials. Thermal transfer is applicable to leather, wood, stainless steel, glass, ABS, PE, PP and EVA, disposable respirators, etc.

The thermal pattern is the best option for people who have a very stylish pattern with color gradient. The cost of creating a printing plate is around $100, and the printing fee for a 7×7 cm gradient color logo is $0.04.

laser engraving/laser printing

Laser engraving or laser printing gives products a high-quality appearance. Almost every gift shop is filled with items that contain a laser-printed logo.

Usually this method does not have a huge MOQ because it does not require any board. Your fee may vary from supplier to supplier, but for mass production, it may cost you around $0.01-$0.15 per unit depending on size and quantity.

Molding

This solution turns your private label into the mold of the product. This means that your logo will be there when the product comes out of the machine. It can be applied to all kinds of rubber, reusable half masks, dust masks, coveralls, disposable clothing, products made of metal or plastic.

Although this solution makes your private label look more natural than printing, it is a high cost solution because it requires changing the supplier’s mold. The price depends on the products, but usually it is between $1000 and $3000. In addition, the creation of molds requires 15-20 days and that is a solution that takes time.

custom box

This solution works for all products. It is certainly the most expensive solution among other ways, but a nice fancy box can certainly make your product look great. You can add extra value to your product and sell at a higher price.

Since box packing is a huge industry, its price varies depending on the material, technique, and machinery. The cheapest price for an 8″x4″x4″ corrugated box with a pattern can be around $0.16 per unit.

Printed poly bag

This is actually a type of packaging and also a way to add private labels. Printed poly bag is a very simple solution for large quantity products compared to other solutions. The printing plate is around $80/color, and manufacturers usually require tens of thousands as MOQ.

label

This is one of the cheapest solutions for private labeling. It usually applies to categories like Toys, Garments, Tools, Fashion & Jewelry, Handanhy, etc.

Most jewelry and clothing brands choose this solution to present their label. These tags are usually made of kraft or ivory cardboard, and sometimes even plastic or metal. Most people choose “ivory cardboard 300 g/m²” because it is very cheap.

tag label

This is absolutely the simplest, widest and cheapest solution among all. There is almost nothing that cannot be labeled with a sticker. You can easily find sticker label suppliers and the MOQ costs you only $40 to $50 for one design.

Knitted tag

Woven labels are usually sewn on the edge of items made of cloth, such as jeans, hats, bags, and shoes, etc. The price of this solution depends on the size and quantities. The MOQ is normally 1000 pieces with the price around $0.1 per unit.

machine embroidery

This solution is applied to fabric garments such as bags, garments, caps, etc. Machine embroidery is very durable and a 4×5 cm private label costs about $0.20.

concluding remarks

The ones mentioned above are the best solutions for people who are willing to make their own design, but don’t know where to start. You can download your favorite items from the Internet or get the help of specialist designers to design your private label.