Template-based website: pros and cons

For example, if you view a website built on WordPress or Joomla, you can infer that it is a template-based website. In short, templates are predefined designs, those that are not designed from scratch and are not unique.

Here are some pros and cons of a template-based website:

Pro: extremely profitable

Its main advantage is profitability. Here we are not talking about the free ones that you can choose from Web Monster or your tastes. After all, they can only bring you so much business. The idea is to use templates but in a way that makes your business grow. So the next question on your mind should be: how to create such effective templates? If one knows the job in question, it is really a pleasure to make the templates work, as they are not at all cumbersome to handle.

Pro: powerful product management software

The first thing to understand about the template is the shape and structure. If you are looking for an eCommerce setup that sells products domestically or even internationally, you need to have an interwoven product management system. This can work just as well with a template as it does with a custom website, as long as the back-end coding is done heavily in the product cabinet. In other words, the product shelf has to be compartmentalized and easily searchable.

Con: search engine rankings

While using the word searchable, it is important to talk about the feasibility of search engine rankings. Truth be told, template-based websites are not naturally blessed with search engine rankings. Search engines can easily misinterpret a template and classify it as a mirror page, unless you ensure that all content on your website is unique and developer credit links are removed (with your permission). Although you can get a template-based website at a very basic cost, ideally you should spend some money on three-way search engine marketing. First of all, organic SEO should be used to improve rankings. A PPC or AdWords campaign will be used together to drive more niche traffic through a sponsored listing. Also, Google places optimization for local audience should not be ignored either.

The templates don’t give you a lot of ground to play with on the visual meter, but today, many stylish dynamic templates can be created in modern aesthetics.