Ten Quick Digital Marketing Tips for an Ecommerce Startup in 2018

Now there are many ways to promote your ecommerce startup, but when there is a shortage of funds and every resource counts, you better be careful with every step you take. Here are some tips, tricks, and digital marketing strategy tips for ecommerce that should help you better promote through digital marketing for your ecommerce startup.

1. The Facebook profile as a tool to promote your E-commerce startup

Since you have launched your e-commerce and it is time to tell the world about it. Be the salesperson you are meant to be and sell. There is no better place to sell than home and there are no better people to sell to than friends. They wouldn’t be the first to buy, that’s a different story, but you should focus on startup in your profile. Don’t sell the products directly, but sell your customer experience, your testimonials, and what you and the company are doing.

2. Stop wasting time and money increasing likes on your Facebook page.

Organic reach is at an all time low. Yes, you can expect most of your customers to come from Facebook, but it just doesn’t make sense these days to spend money on Facebook Likes. Less likes and more visits on a website will lead to more conversions, focus on growing your ecommerce website audience.

3. Do not use the post boost feature on your Facebook page

The next temptation is to click boost post because Facebook says it helps you reach more people. It does, but it’s flawed. The proper way to boost posts is to go to your ads manager and target as broadly as possible. Be sure to choose interests, demographics, and behavior with your target audience in mind.

4. Don’t just use Twitter to promote, use it to find customers.

There’s a tool on Twitter that most people don’t seem to use. Advanced search. Use it to find customers looking for the products you sell, and then tweet them in the most personalized way possible. Many companies do the same, you should try it too.

5. Instagram must be on your mind.

Pictures speak a thousand words, the ones on Instagram can also get you orders. Upload images of all your products, customers, related images, banners, and just about everything one by one. Add all the hashtags in the world that relate to your product. Add your web address and a phone number if possible. Little by little people will discover it. Slowly the sales will happen.

6. Write about your startup, share your experience

Now this is a subtle, but not so subtle way to get your startup to reach your audience. An article I read recently made me order a Socrates t-shirt. Stories about his startup, blogs where he shares his expertise, LinkedIn posts that talk about his business can build you partnerships, fans, and customers.

7. Email Marketing

The most important thing that most people miss these days. Now don’t start sending mass emails to lists you bought on the internet, but do it carefully and correctly. Once someone contacts you, it’s your job to engage them and make sure they come back.

8. Partner

What you can’t do alone, you can do together. Try looking for opportunities to partner up, try to see how you can benefit each other by partnering with someone. This is often the most overlooked aspect of them all, but the most effective.

9. Attend events

Now don’t just attend any event, but look for the ones where you might end up finding people relevant to your domain. I’ve made many friends over the years through the internet, many of whom have become some of the most helpful people over time. It’s not how many people a person interacts with, but who they meet that matters. Meet people offline, connect with them online, build lifelong relationships.

10. Stop selling

Yes, that is correct. don’t sell. Just get incredibly interesting. OK, a bit interesting to start with. This is how Happily Unmarried, Chumbak or Daily Objects became so great. They just got so interesting over time with their products, promotions and more. It took them a long time, it could take a long time for you too. But if you focus on becoming more interesting with your products and as a business over time, then you’ll spend less time selling your products over time. Get interesting, people will want to buy themselves.

I hope these 10 Affordable Digital Marketing Tips for an Ecommerce Startup Help You Run That Ecommerce Portal Well and Better Market and Promote Your Startup. All the best!