The best golf swing meets the best golf clubs

Shortly before taking over as CEO of the company, Natural Golf launched its first new line of irons in almost four years: the ST Hybrid, now called True Blues. In August he led the group that acquired Natural Golf. At the time of the acquisition, the management team that I led thought that Natural Golf’s line of clubs was good and that our new team could come on board and gradually improve the products over the next few years in pursuit of excellence.

Within thirty days under new ownership, we decided to move full speed ahead in reinventing Natural Golf’s entire line of clubs, from the driver, irons, putters and fairway woods, all with the goal of bringing you products of great quality according to the players of the best swing. in golf, the Natural Golf Single Plane Swing. Gradual improvement was not going to work. The goal of the company was not to be the biggest, but simply to pursue the goal of being the best company in golf.

No more beryllium copper

The turnaround was much quicker than planned due to both the problems in the foundry that cast our heads and the business plan opportunities that required us to do more, better and faster than most other golf companies, especially companies of our size.

Natural Golf has won many awards over the years for club designs, and several of the award winners were made from a technically challenging material called Beryllium Copper, a soft, dense metal with great looks and better driving characteristics. performance. Fairway woods, PLUS Club Hybrids and even Natural Golf wedges are made from this metal alloy. Beryllium copper had come under new government regulations and smelters were discontinuing beryllium copper smelting. We had four months to redesign and replace a third of the products we were selling.

Solution: All New ST 110 Fairway Woods and Exclusive Moe Wedges

We commissioned the lead club designer, Bob Lukasiewicz, to get to work on replacement designs for all of these clubs. Utilizing the successful innovation of thin face technology in the ST 110 irons, Bob combined design elements of the multi-award winning copper and beryllium fairway woods with thin face stainless steel to create a classic, flat-shaped fairway wood. pear for golfers of all levels.

Natural Golf has offered a better wedge for the player, but never in forged steel with a rotationally milled face for the ultimate in ball control. In development testing, the replacement Beryllium Copper wedges worked so well that the clubs were named after Moe Norman as the first in a new series of exclusive clubs. Look for more for better players in the future.

Opportunity: more clubs for more golfers

In our strategic planning sessions we saw opportunities that are not available to other golf club companies. Most club companies are interested in selling high-end, high-priced, custom-made clubs, or selling lower-quality, mass-marketed, off-the-shelf clubs. Natural Golf’s philosophy is that golfers must always play with quality equipment if they are to enjoy success on the course, but we recognize that not all golfers can afford the latest quality golf clubs.

Also, with Natural Golf’s mission to grow the game and help attract new people to golf, a high-priced set of clubs is often not an appropriate purchase for a beginner. But they need something much better than dad’s old persimmon steel irons and woods or a $199 set of irons and woods from the local discount store.

Hot Peppers – Quality Fun for Novice Golfers

More work for Bob and his team: designing a quality set of irons and woods that would be a semi-custom fit and could be adjusted for lean angle when needed at an affordable price.

Modeled after the original Pipeline irons and woods, Bob and his design team reduced and adjusted weight and helped lower production costs to offer natural golfers an affordable line of clubs that would improve the game for the novice golfer, but that would improve the playability for golfers. medium handicap levels. The 17-4 steel allows for adjustable lie angles for a better fit while maintaining an affordable price on a quality material.

Improvements throughout the line

Natural Golf is fully committed to providing quality clubs for golfers of all abilities and all financial means, without compromising on quality. Some of the other clubs that have been upgraded, redesigned or modified include:

* ST 110 irons: now available in Premier version with GrafalloyTM shafts

* New and Improved Natural Groove Mallet Putter with Soft Square Grip (maybe this will replace my original Mallet Thing Putter)

* Updated Moe Norman Sand Wedge – now called “Sandy”

* ST 460 Hammer Driver – With Titanium Hotter Face and Pro-Launch Grafalloy(TM) Shaft

* New US Assembled golf bags are here, featuring the Natural Golf logo

* New high-quality Natural Golf Ahead logo t-shirts will also be here in the next thirty days.

It’s not just what, but how… It’s time to treat the customer well

Natural Golf felt it was time to take the lead in the golf industry in customer service. With all of Natural Golf’s new clubs hitting the market and with the company’s reputation on the line, a clear statement of integrity in sales and pricing needed to be made. In weeks and months of discussion, Natural Golf formulates the 30-60-90 Lifetime Guarantee Policy that costs us a little more but allows you to buy with confidence and ensure that you play your best golf and love Natural Golf.