Using Keywords to Increase Your AdSense Earnings

In any form of internet marketing, the most important idea is to use keywords well. Keywords are words that are commonly searched for. Using them well means your website, forum posts, or articles are more likely to be seen by random people. For businesses, these can represent potential new customers. But for Google AdSense websites, random searchers can become regular guests of your websites and click on your links. Some words lead to higher paying AdSense ads than others. There may not be any words or phrases that pay a hundred dollars or more, but there are some that can pay up to $30-35 per click.

The first thing to remember is to be specific. The more specific your goal, the more targeted the marketing can be, which usually means more clicks and higher payout. Also some sentences pay more just by adding one or two more words. For example, the phrase “personal injury attorney” might lead to an article that pays around $20 each time someone clicks on an ad. Simply specifying a city, state, or region can increase that price by up to 50%. If you get 50% of the money from AdSense and one ad pays $30 while another pays $20, that means one ad will earn you $15 while the other only earns $10. That’s a $5 per click difference for you simply for being more specific. If your site averages 1,000 visits per day, and on average 1 in 500 people click on your ads, that’s a difference of $10 per day, $70 per week, $300 per month, or $3,650 per year. Learning to be more specific on your website can increase your income by more than one promotion at work!

Learn the high paying keywords and write about them. The personal injury lawyer is an example I already gave, but what if he really has nothing to say on that subject? Find a high paying topic that you are also passionate about. The best way to increase traffic to your website is by writing articles that attract people. That means you’ll spend a considerable amount of time writing about your topic. Other high-paying phrases include insurance quotes, new Lasik, home equity loans, or cancer treatments. None of these may be particularly easy to write, but you can always do some research and find keywords that are easier.

There are utilities that help find these keywords. Some are more legitimate than others, and some can be dangerous and filled with computer viruses or other malware. Be careful going to pages you don’t know or pages that don’t sound trustworthy. When looking for help with keywords, try searching for AdWords Traffic Estimator, AdWords Keyword Tool, or even AdSense keywords. Remember to be careful when installing anything on your computer or anything that sounds too good to be true. However, if you can find them, some utilities can be helpful in increasing website traffic and AdSense payments.

Google AdSense is all about internet marketing. Unlike online businesses trying to attract customers, the goal of a webmaster is to increase website traffic and get higher paying ads from Google. Remember these tips and your income from your website can increase over time.