Ways to use whiteboard animation videos in your business

In recent years, the use of videos to promote businesses has been steadily increasing. These days, people use pens, markers, and drawings to present their ideas and connect with people. Video writing is now the newest technique in organic message delivery.

This method is also known as whiteboard animation. It takes the drawing from your fixed time and place, and allows you to upload, stream and share it. Many organizations are now looking for ways to use business animation videos to their advantage. There are many ways but the most effective are:

front page

Certainly, a whiteboard animation is a great tool to tell your story. You can use this video to tell a good story about how your products or services fit into the lives of your consumers and improve their experience. You can include a brief explanation of the product or service, the history of the company, or the main principle that sets you apart from your competition. Keep videos of this nature short, usually no more than 2 minutes.

Diving into details

In addition to using these videos to tell your high-level story, they’re perfect for explaining specific processes, products, or services in depth. At first, consumers do not look for complex explanations. However, the more they click on your videos, the more interested they are in your company. You need to keep them interested by offering them more details of certain services or products in which they have shown an interest. Keep these videos short at 5 minutes.

info graphics

Whiteboard animation videos are great for info graphics or just infographics. These videos show all the information about a certain topic while showing comparisons of graphs and statistics in parallel.

If you want to capture the attention of the viewer, you must use highly entertaining visuals and graphics. A whiteboard animation turns statistics and facts into motion. This has a profound effect on viewers as they can see these things in a more graphic way.

Advocacy and innovation

You can also use whiteboard animation to share your organization’s ideas on education, social environments, and motivation. Such videos are powerful in affecting viewers’ thoughts and influencing change.

If you are dealing with problems that are not yet reality, you can use the power of your imagination to illustrate to viewers what is possible. The biggest advantage of whiteboard animations is that they are not limited by photography or video, and can reach deeper imaginations with little work.