Why SEO Content Writing and Blog Writing Matters

SEO content writing is an important skill, and your blog writing skills can determine your online success – or lack thereof! If you have a website or blog, chances are your success lies in the quality of your content.

Why is that? Well, she thinks for a moment. If you’re looking for information on the Internet, you want it to appear genuine and accurate. If you came across a web page or blog post that was poorly written and then another that was easy for you to follow, which one would you stay with? Which one would you buy?

It’s a no-brainer! Many people spend more time designing an attractive website with great graphics and forms. How about the content? Sure, a beautiful design or photograph looks wonderful, but if your visitors wanted to, they’d go to Flickr or Pinterest! That’s assuming they found your website or blog!

SEO and Google content writing

We are using Google as our default search engine because it is the most widely used in the world. China’s Baidu is in second place! If you use Google as your search engine to find information, then you will enter a search term in the Google search window. You can equate that search term with a keyword. Your job is to make sure as much as possible that Google believes your page provides what that search engine is looking for. It will list the top ten web pages of this type on its first page of search engine results.

The process of maximizing your website’s chances of being in the top ten is known as “search engine optimization” (SEO). By trying to be one of these top 10 results, you can get bogged down with SEO when writing web content. Many over-SEO their web pages, while others provide Google with insufficient data to be worth indexing, let alone ranking high in search engine results pages (SERPS – many acronyms in internet marketing! !)

Too much SEO is just as bad as none at all. Keyword spam and overuse of the same text over and over again will result in your page being ignored and not even indexed by Google, let alone included in the SERPs.

Blog writing and content writing is a skill

SEO content writing refers to the skill of writing web content or blog posts that persuade Google’s algorithms (spiders, etc.) that your page has enough authority to rank high for a search term or keyword. specific key. It’s a genuine ability that most think they have, but actually they don’t.

Writing blogs is the same as writing web content: both are equal in the eyes of Google. It is said that each one should be written for the reader, and not for the search engines. Excessive keyword density should be avoided, but the vocabulary used on the page or post should show expert knowledge of the topic the Google user is searching for.

Google uses an algorithm known as latent semantic indexing (LSI) to establish the meaning of the text on your page. That plays an important role in determining the correct position of your page in the Google SERPs. Sure, it’s just one of over 200 factors that determine your ranking, but it’s an important one with a very high weighting.

Never ignore the search engine

Let’s get back to why SEO content writing and blog writing are important to your online success! Most people can write decent English or whatever their own language is. However, by the same token, most cannot write for search engine users looking for information online. Those who say that you should write for the reader and not for the search engine are somewhat correct, but not entirely. Ignore the search engine, then you may not get any readers!

It’s vitally important that your content writing keeps both search engines and readers in mind. This applies not only to visible text on your page, but also to invisible metadata in the ‘heading’ section of your page’s HTML source. Your ranking will suffer if you ignore the title tag and meta description tag for each page of your website and blog post. It’s amazing how many websites don’t have such metadata.

SEO Content Writing and Blog Writing: Summary

I can’t cover every aspect of search engine optimization here, but I can stress that it can’t be ignored. You need to understand the pixel limits for your title tag and the character limit for your description meta tag. These are just as important as the use of keywords in the visible text on your page.

The main reasons why SEO content writing and blog writing are important is that your content needs to be understood by your readers, but it also needs to be understood by Google. A failure of the former will result in a high bounce rate and no conversions, while failure to convince Google of your page’s authority will result in few, if any, visitors.

Even today, many people wonder why they can’t get their websites and blogs listed on Google. A professional article writer understands all of this and can offer the necessary SEO content writing and blog writing tips to make you successful.