Effective Article Writing: How To Write An Article That Attracts Visitors

There are millions of articles on the Net and in offline publications. How are you going to make your article stand out from all the others? If the goal of your article is to drive sales, increase subscribers, or get inbound links, you may not be able to achieve it and you will have wasted your valuable time.

The 7 best strategies to get your article read

1. Clear purpose

Before writing, decide who it is for (target market) and what purpose it will serve. If you want to increase sales of a particular product, describe the benefits of the product and why a person needs it. Its purpose is to put the visitor in a buying frame of mind to pre-sell the product. Most visitors will not make a purchase just by looking at the product once. If you offer more information about it, they will appreciate the extra effort you put into making an informed decision.

2. Attractive title

This is the most important part of your content because it is what your visitor sees first. It should grab the reader’s attention and stand out from other articles on the same topic.

3. Opening paragraph

The introductory paragraph should describe the problem a visitor is having and offer a solution. People search for information online to find solutions to their problems. If you provide that solution, they will want to read what you have to say and buy your product. This paragraph should prepare the visitor for what they will read throughout the rest of the article. You need to draw the visitor through the article from start to finish.

4. Monkey item

Describe the benefits of your product in the body of the article. Readers want to know what’s in it for them. Try to put yourself in your customers’ shoes to see things from their point of view (not yours). Write a paragraph for each benefit so it can be easily read. You will lose your visitor’s attention if the article is too long. It must be between 500 and 750 words. Your paragraphs should only be 5-10 sentences long, as most online readers will scan your paragraphs instead of reading them word for word.

5. Final paragraph

This should summarize your content and reaffirm what is described in your introductory paragraph. This helps to cement in the minds of your readers the main ideas conveyed in the body of the article.

6. Resource Box

Put a call to action in your resource box. ie “Download my free report on how to write an article that gets read by visiting http://www.domain.com”. Also include a bit about yourself to personalize your content. Readers want to know who the author is and if they have authority on the subject. If your content is well written, your readers will be more prepared to buy something from your website.

7. Flow of articles

The visitor must be attracted through your content so that they do not lose interest. Use words that convey emotion or suggest action. Don’t choose words that are flat and uninteresting. Your article should prepare your reader’s mind to visit your website. The content must be combined with your web page so that your visitor is already prepared to perform the action broadcast on your website.