Small Business Marketing Secret #5: How a Fruit Tree Can Show You a 20% Increase in Your Business

You’re probably ready to hear this one. Your business is doing well, but you sure could use a 20% bonus this month.

You’re not alone.

Most businesses could benefit from an additional 20% in revenue. If you don’t need it, just pass this article on to someone who does, and then wait to read another article.

To all who continue reading, congratulations.

We’re about to reveal a secret that can revolutionize the results your advertising delivers. We’ve tried many strategies to get to this one: pink gorilla on the side of the road, free massage with purchase, hot dogs on Saturdays, buy one get 10 free, enter to win a trip to Mars, etc. – but no method has proven to be so safe and at the same time so economical.

It’s the low hanging fruit, of course…the people who have already bought or bought from you, the people you’ve worked for before. Our experience shows that marketing to your existing customer base can pay big dividends.

Think about it: when you advertise to strangers, you have to go through a lot of steps before they buy.

Through massive frequency, a well-defined message will eventually start to get your prospect to see/hear your ad, then read/hear your ad, then remember reading/hearing it before, and finally have a basic level of understanding of what you’re talking about. you said, then after a dozen times they will finally start to get your point. You have to pay for all that frequency.

People who have done business with you before have already gone through all of those steps. You don’t have to start all over with most of them. But the existing customer base is the most neglected target audience there is.

We wouldn’t be surprised to see a special interest group representing this battered segment appear in Washington before long.

Stop neglecting the low-hanging fruit. Start talking to your existing customers and you, too, can enjoy the great results enjoyed by the world’s savvy few and intrepid marketers.

SPECIAL BONUS: Would you like to know how to market to your existing customers for FREE?!?!? Think email. Start collecting email addresses today.

If you’re not collecting the email addresses of everyone who walks through your doors, you’re wasting valuable advertising opportunities down the road.

Even if you don’t have a system to handle those email addresses right now, collect and save them. Someday you will regret not doing it.

A word of caution: Email is a powerful sales tool, but there are strict laws governing how you can use it, and an even stricter code of ethics is required if you intend to profit from it. If you would like information about these laws and ethics, we will be happy to guide you.

Jim and Travis’ Small Business Marketing Secret #6 will discuss some ways to control and harness the most powerful form of advertising, for free.