Why business owners are missing the marketing curve

Many business owners are missing the marketing curve associated with today’s mobile culture by using push notifications. That’s right, too many business owners focus on social media marketing campaigns. While social media marketing is still a great resource, push notifications have better delivery and entitlement to your mobile customers. This is one of the best marketing tools when you have your own mobile app.

An important component of mobile marketing that continues to be misunderstood is push notification marketing. It is a proven fact that 99% of all push notifications are opened. And push notifications are sent daily to the smartphones of millions of people. People are constantly looking at their phones, not every business update through a company’s social media account. Mobile marketing offers a personal sense of meeting a customer’s wants and needs, where a social media update can seem like a blanket message that isn’t really tailored to every recipient.

In the United States alone, 9 out of 10 people carry a mobile device, according to research by MobiThinking. The scope of a push notification marketing campaign in terms of return on investment (ROI) capability is truly astounding. The comparison, in terms of investment, is outstanding. Most push notification marketing campaigns are free when you have your own mobile app. Think about how much it costs to send a direct mail piece or place a print ad. And, besides the cost, the reach is not immediate, it only has a 30% response rate, and printing harms the environment.

Mobile marketing campaigns are easier to manage, more affordable to run, and environmentally friendly. While this effort remains a missed opportunity for many companies, more pro-tech startups are beginning to realize its value.

A big difference between using push notifications through your own app and text messaging is also in the legal department. With much stricter laws on opting someone into your text messaging program and allowing them to opt out, where your app is simply downloaded or uninstalled. Your customers will also be asked to allow mobile messages. This can allow for less legal liability when dealing with your customer base.

Don’t miss the marketing curve by relying solely on social media updates and ads to reach potential customers. Marketing through your app is a viable and free resource for any business owner implementing their own mobile app for iPhone and Android.

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